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WorksheetsInstagram Knowledge Quiz
Total questions: 25
Worksheet time: 15mins
What year was Instagram founded?
2008
2010
2012
2014
Who were the founders of Instagram?
Mark Zuckerberg and Jack Dorsey
Kevin Systrom and Mike Krieger
Larry Page and Sergey Brin
Evan Spiegel and Bobby Murphy
What percentage of users take action after viewing a brand’s post on Instagram?
50%
60%
75%
80%
What is the recommended number of hashtags to use per Instagram post?
1-3
3-5
5-10
11+
What is the maximum number of characters allowed in an Instagram caption?
1,000
2,200
3,000
5,000
What feature allows users to post content that disappears after 24 hours?
Instagram Stories
Instagram Reels
Instagram Direct
Instagram Live
What is the primary purpose of Instagram Reels?
Private messaging
Long-form storytelling
Short-form video creation
Photo sharing
What kind of content do Instagram Stories typically feature?
Long, detailed videos
Perfectly edited professional photos
Behind-the-scenes and casual content
News articles
Which Instagram feature is similar to TikTok in terms of short-form video content?
Stories
Reels
Live Video
Direct
What type of content does Red Bull’s Instagram account mainly showcase?
Product reviews
Cooking tutorials
Extreme sports and lifestyle videos
Fashion tips
Instagram videos are automatically shared as Reels.
True
False
Posts with at least one hashtag receive 12.6% more engagement than those without.
True
False
Instagram Business Profiles were launched in 2016.
True
False
Instagram is still primarily a square photo-sharing platform.
True
False
Using too many hashtags (11+) can actually reduce engagement.
True
False
Instagram Reels are limited to 60 seconds in length.
True
False
Captions on Instagram posts get cut off after a few lines, so placing important information first is crucial.
True
False
Augmented Reality (AR) effects can be used in Instagram Reels.
True
False
Instagram Stories disappear after 24 hours unless saved as a highlight.
True
False
The Instagram algorithm prioritizes older content over newer content.
True
False
Match the Instagram feature with its purpose.
Disappears after 24 hours
Stories
Short-form videos with AR effects
Reels
Private messaging
Direct
Enables Direct purchases
Shopping
Match the Instagram ad objective with its goal.
Increase brand visibility
Awareness
Drive users to a website
Traffic
Get more likes and comments
Engagement
Collect information from potential customers
Leads
What is one of the most effective ways to boost engagement on Instagram?
Posting only text-based content
Using memes and relatable content frequently
Avoiding hashtags all together
Posting only once a month
What feature should you use to directly interact with followers in real-time on Instagram?
Instagram Reels
Instagram Stories
Instagram Live
Instagram Direct
Using trending or popular hashtags that are not relevant to your content can increase your post's engagement.
True
False
