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WorksheetsGoogle Ads Q2: Offering & Criteria Challenge!
Total questions: 49
Worksheet time: 25mins
Which quarter's offerings are we focusing on today?
Q1
Q2
Q3
Q4
What is a key criteria for "Launch PMax with Best Practice" regarding past PMax spend?
Account must have consistent PMax spend.
Account must have had PMax spend in the last 28 days.
Account must NOT have had PMax spend (excluding Store Goals) in the last 28 days.
Account must have spent over $10,000 on PMax.
What is another criteria for "Launch PMax with Best Practice" regarding the current state of PMax spend?
Account now has no spend from PMax.
Account now has spend from PMax (excluding Store Goals).
Account now has only store goal Pmax spend.
Account has no change in PMax Spend.
What platform exclusion is a criteria for "Launch PMax with Best Practice"?
Account can be DV360.
Account must be DV360.
Account must NOT be DV360.
No platform exclusion applies.
For "New Customer Acquisition," what's the minimum spend required in the new customer's first 30 days?
$250
$500
$1,000
$2,500
The "Growth Incentive" rewards growth in which specific area?
Number of clicks.
Total spend.
Impression share.
Average CPC.
To qualify for "Customer Retention," how many consecutive months must the customer maintain spend?
1 month
2 months
3 months
4 months
The "Product Adoption" incentive focuses on increasing the adoption of which Google Ads product?
Search Campaigns
Performance Max.
Display Campaigns
Youtube campaigns.
What does the "Tiered Rewards" system directly relate to?
Random reward assignement.
Performance level.
Client size.
Time spent with google ads.
Understanding and applying these Q2 offering criteria leads to...
Confusion.
Q2 success and rewards.
More meetings.
Less work.
What are the "automated" methods for creating a Customer Match list, as mentioned in the document? (Select all that apply)
GADM
Conversion-based
GA4 Audiences
CMU
API
To meet the adoption criteria, the account should now have a Customer Match list with ____ users.
>= 50 users
> 100 users
>= 1000 users
> 500 users
In which of the following should the Customer Match list have >100 users? (Select all that apply)
Search
YouTube
Display
Gmail
Discovery
True or False: Accounts that belong to a sensitive vertical are eligible for the Customer Match offering.
True
False
What is the adoption window for the "Customer Match-Automated 1P Audiences" offering?
14 days
30 days
74 day of pitch to 92 days post pitch
75 day of pitch to 92 days post pitch
For "Search Ads - Expand Broad Match on Smart Bidding," the bidding strategy of the campaign where recommendations are applied must be:
Maximize Conversions
Target CPA
Max Conversion Value
Target ROAS
All of the above
For "Search Ads - Asset Coverage," which of the following is NOT one of the excellence criteria?
$0 RSA spend
Good+ RSA ad strength
4+ approved image extensions
2+ approved video extensions
For "Performance Max - Expand PMax with Best Practices," what are the 2 best practices?
Target Best Practice
Video Best Practice
Both
For "Budget Optimization - Increase Budget," the daily account level budget for all active campaigns should:
Increased by at least 10%
Increased by at least 15%
Increased by at least 20%
True or False: For "Auto-apply - Auto-apply Recommendations," the account should not be SA360 or DV360.
True
False
What is the criteria for adopting Customer Match-Automated 1P Audiences?
Account has a Customer Match list from a manual upload with >100 users.
Account now has a Customer Match list from an automated method with >100 users.
Account has any Customer Match list with >50 users.
Account has a Customer Match list from an automated method with >1000 users.
For the "Conversion Tracking - Adopt website tracking" offering, what is a required conversion source?
Google Analytics
YouTube
Website
App
What is the requirement for adopting "Conversion Tracking - Adopt Enhanced Conversions"?
Account did not have EC for GA4 in the previous 14 days
Account now has a primary or secondary biddable conversion action with enhanced conversions for GA4 enabled.
Account has <50% EC conversion count depth in the last 28 days
Account now has 100% EC conversion count depth
What tool can be used as a source of truth for EC for GA4 adoption?
go/gcs-sensitive-verticals
go/PCMPower
Connect Sales
go/organic-adoption-criteria
What is a key requirement for "Consent Mode - Adopt Consent Mode via 3rd Party"?
Consent mode is implemented with any Consent Management Platform.
Consent mode is implemented with a certified Consent Management Platform (CMP).
Consent mode is implemented only for Google Ads Conversion Tracking.
Consent mode is implemented only for GA4.
For "Optiscore - Apply Recommendations," where will points be awarded even if applied below the recommended value?
If applied outside of the recommendations page.
If applied through Google Ads Editor.
If applied through the recommendations page in Google Ads.
If applied to shopping campaigns.
What type of Optiscore recommendations will NOT be awarded points if the campaign targets European Economic Area countries?
Search campaign level recommendations
Display campaign level recommendations
Video campaign level recommendations
Shopping campaign level recommendations
What is the requirement for "Performance Max - Launch PMax with Best Practice"?
Account did not have any spend from PMax in the last 28 days.
Account now has spend from PMax (except PMax for Store Goals).
Account has spend from PMax for Store Goals.
Account has increased spend from existing PMax campaigns.
What does "bidding on value" mean for "Smart Bidding - Adopt or Expand Value Bidding"?
Using Target CPA bidding
Using Maximize Conversions bidding
At least 2 different conversion values recorded in the last 28 days or using conversion value rules.
Using Target CPA or Maximize Conversions
Which of the following is a value-based smart bidding strategy?
Target CPA
Maximize Conversions
Target ROAS
Maximize Clicks
For "Smart Bidding - Adopt or Expand Target CPA," what is a requirement regarding conversion actions?
Account has at least 1 enabled secondary conversion action.
Account has at least 1 enabled conversion action
Account has at least 1 enabled primary conversion action.
Account has at least 2 enabled primary conversion actions.
What is a requirement for "Search Ads - Expand Broad Match on Smart Bidding"?
Bidding strategy must be Maximize Clicks.
Bidding strategy must be Target CPA, Maximize Conversion Value, or Target ROAS.
Campaign type must be Display.
Any broad match recommendations applied will be awarded points
What is one of the excellence criteria for "Search Ads - Asset Coverage"?
$0 RSA spend
Good RSA ad strength or campaign opted in to automatically created assets (ACA)
4+ approved image extensions
All of the above
For "Performance Max - Expand PMax with Best Practice," what are the best practices?
Target Best Practice: URL Expansion, URL Contains, Page Feeds, or Search Themes
Video Best Practice: At least 1 horizontal and 1 vertical approved video asset
Both a and b
None of the above
What is the requirement for "Budget Optimization - Increase Budget"?
Daily account level budget increased by at least 10%.
Daily account level budget increased by at least 15%.
Weekly account level budget increased by at least 15%.
Monthly account level budget increased by at least 20%.
What is the requirement for "Auto-apply Recommendations - Adopt and/or Expand"?
At least 1 basic recommendation is now enrolled.
At least 1 advanced recommendation is now enrolled.
Account has 0 search, display, shopping, video, demand gen, pmax, app spend since enrollment.
Account should be SA360
Which of the following is NOT a value-based smart bidding strategy?
Target ROAS
Maximize Conversions
Maximize Conversion Value
Target CPA
In order to adopt or expand value bidding, the campaign should NOT be using a value-based smart bidding strategy in the last ___ days.
14
21
28
7
For the "Smart Bidding-Adopt or Expand Target CPA for Search" offering, the account needs to have at least ___ enabled primary conversion action.
3
2
1
4
Which of the following is a requirement for the "Smart Bidding-Adopt or Expand Maximize Conversions" offering?
Target CPA is set in Maximize Conversions
The campaign was not using Maximize Conversions in the last 14 days
The account has at least 1 enabled primary conversion action
The account is a DV360 account
For the "Smart Bidding - Adopt or Expand Broad Match on Smart Bidding" offering, which bidding strategies are eligible?
Maximize Conversions
Target CPA
Maximize Conversion Value
Target ROAS
For the "Budget Optimization - Increase Budget" offering, by what percentage should the daily account level budget increase?
5%
10%
15%
20%
In the "Budget Optimization - Increase Budget" offering, which of the following is a condition for the daily account level budget?
It should be less than the prior day's daily budget.
It should be equal to the average daily budget in the prior 14 days.
It should be greater than the prior day's daily budget.
It should be 15% less than the average daily budget in the prior 14 days.
Which accounts are NOT eligible for the "Budget Optimization - Increase Budget" offering? (Select all that apply)
SA360 accounts
DV360 accounts
Accounts with no active campaigns
Accounts spending less than $10 daily
For the "Customer Match-Automated 1P Audiences" offering, what is the minimum number of users required in the Customer Match list?
50
100
150
200
Which of the following is a requirement for the "Customer Match-Automated 1P Audiences" offering?
The account should be an SA360 account.
The company belongs to a sensitive vertical.
The account should not be a DV360 account.
The Customer Match list should be from a manual method.
For the "Conversion Tracking-Adopt website tracking" offering, the account should record ___ conversions in previous 28 days on conversion actions with 'Website' as conversion 'Source'.
>10
>0
=0
<0
In the "Conversion Tracking-Adopt Enhanced Conversions" offering, what should the account NOT be?
SA360
DV360
Google Ads Account
Microsoft Ads Account
For the "Consent Mode-Adopt Consent Mode via 3rd Party CMP" offering, Consent Mode is implemented in at least ___ conversion action.
3
2
1
4
