Font size
WorksheetsDigital Media and Publicity
Total questions: 20
Worksheet time: 10mins
A sports, entertainment, or event property has the ability to maintain total control of publicity.
True
False
Sometimes
Always
Which age group is referred to as "Gen Z"?
Adults 28-42
Teens & Young Adults 13-27
Older Adults 43-58
Older Adults 59+
Identify the age group labeled as "Gen X".
Teens & Young Adults 13-27
Adults 28-42
Older Adults 43-58
Older Adults 59+
Which age group is known as "Boomers"?
Teens & Young Adults 13-27
Adults 28-42
Older Adults 43-58
Older Adults 59+
What type of content should be included in digital marketing?
Print media only
Radio advertisements only
Multiple formats including images and text
Television commercials only
Read each scenario. Based on the target audience and content type, choose the best social media platform (Instagram, TikTok, Facebook, Twitter/X, LinkedIn, YouTube, Snapchat, etc.) A family-owned bakery wants to attract more local customers and share daily specials, photos of cakes, and promote events like “Cupcake Friday.”
TikTok
X
What are the two common approaches to managing and controlling publicity in sports and entertainment?
Proactive and reactive
Media relations and public relations
Crisis management and press conferences
Media relations and publicity stunts
What are ways we use digital marketing?
Print Ads
Billboards
Email Campaigns
Social Media
Websites
What is crucial for social networking success?
Avoiding audience engagement
Using only one platform
Understanding platform demographics
Ignoring analytics
Crisis management is important in sports and entertainment because it helps to do what?
Sell tickets
Enhance advertising campaigns
Maintain image and reputation
All of the above
What is an important consideration for social media content creation?
Creating platform-specific content
Using only text
Avoiding visual content
Limiting audience engagement
There are no disadvantages to publicity.
True
False
Which of the following is something that helps to generate publicity?
Public relations
Media relations
Community relations
All of the above
Public service announcements (PSAs) are meant to promote product sales.
True
False
Which characteristic best describes digital marketing compared to traditional marketing?
Less reach to customers
More expensive to implement
More interactive with customers
Limited to local audiences
How should digital marketing goals be approached?
Through structured steps and strategy
Ignoring market analysis
Without measuring results
Randomly without planning
In the content sharing plan, what should be done first?
Week after post
Month after post
On Publish
Custom Date
Which metric is typically used to measure digital marketing success?
Number of billboards
Print advertisement reach
Total leads and sales
Radio listening time
What is a key component of content planning in digital marketing?
Tone of voice
Print media only
Yellow pages listings
Direct mail campaigns
What is the primary purpose of a press conference?
To release a movie trailer
To throw a promotional party
To address the media and answer questions
To meet with fans
