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ESB REVIEW V2

Total questions: 56

Worksheet time: 2hrs 52mins

Name
Class
Date
1.

An employee is a stakeholder in their company.

a)

True

b)

False

2.

A CFO is the highest-ranking executive in a company.

a)

True

b)

False

3.

A COO handles daily operations among different departments.

a)

True

b)

False

4.

You own a business that manufactures sandals. For each sandal, you determine the following: Labor: 20Materials:20 Materials: 30 Desired markup: 25% What should your selling price be?

a)

$50.00

b)

$62.50

c)

$65.50

d)

$75.00

5.

Which two steps are part of the sales process? (Choose 2.) Note: You will receive partial credit for each correct answer.

a)

Implement product feedback

b)

Adjust the product price

c)

Prospect

d)

Present the pitch

6.

You and a friend plan to open a local ice cream store. You want to be able to sell shares of stock to a very small group of friends and family. You need a legal structure that avoids double taxation. Which business legal structure meets your needs?

a)

Limited Liability Corporation

b)

C Corporation

c)

S Corporation

d)

General Partnership

7.

Which two types of information does an income statement provide?

a)

An indication of profitability

b)

An analysis of the shareholder equity

c)

A classification of assets and liabilities

d)

A classification of revenues and expenses

8.

You need to create a legal structure for your small business. You do not plan on issuing stock and need to protect your personal property. Which legal structure should you set up for your business?

a)

S Corporation

b)

C Corporation

c)

Sole Proprietorship

d)

Limited Liability Corporation

9.

Which two items are examples of fixed costs for a business?

a)

A. Credit card payments

b)

B. Commissions

c)

C. Insurance

d)

D. Rent

10.

Which situation would lead a business to update safety procedures?

a)

Increased accidents

b)

Increased financial costs

c)

Decreased productivity

d)

Increased employee turnover

11.

Which three resources represent secondary data? (Choose 3)

a)

A. Survey responses collected directly from participants

b)

B. Government census reports

c)

C. Academic journal articles summarizing previous studies

d)

D. Raw experimental measurements

e)

E. News articles analyzing research findings

12.

Which of the following is a source of secondary data?

a)

Academic journals

b)

Customer interviews

c)

United States Census

d)

Industry newsletter

e)

Focus groups

13.

For which two reasons should a small toy company select a fulfillment center for product distribution instead of using a direct distribution channel? (Choose 2.) Note: You will receive partial credit for each correct answer.

a)

A. To ship goods to customers at a lower cost.

b)

B. To survey customer buying habits.

c)

C. To personalize all aspects of the sale.

d)

D. To have better product inventory management.

14.

You need to start a customer loyalty program to reward and retain your current customers. Which two types of programs should you select? (Choose 2.) Note: You will receive partial credit for each correct answer.

a)

Points program

b)

Annual sale

c)

Referral program

d)

Coupon code

15.

A consultant determined that your company needs a better social media presence to market your health and fitness products. Which three marketing methods should you use? (Choose 3.) Note: You will receive partial credit for each correct answer.

a)

Create an online community for customers.

b)

Create email subscriptions.

c)

Create company profiles on relevant online platforms.

d)

Use direct mail flyers.

e)

Produce a television infomercial.

16.

You are interviewing a customer using the design thinking process. Which two actions should you do?

a)

Ask open-ended questions

b)

Ask closed-ended questions

c)

Ask follow-up questions that are not planned

d)

Encourage the customer to get straight to the point.

17.

Direct distribution is a sale between the manufacturer and the consumer.

a)

True

b)

False

18.

Indirect distribution is when a manufacturer utilizes a wholesaler to sell their products.

a)

True

b)

False

19.

Distribution channels include retailers, wholesalers, and e-commerce.

a)

True

b)

False

20.

An individual with an entrepreneurial mindset values the opportunity to collaborate with and learn from others.

a)

True

b)

False

21.

Entrepreneurs are likely to have a lower risk tolerance than other individuals.

a)

True

b)

False

22.

An individual with an entrepreneurial mindset will try to develop solutions for problems that they see or experience, rather than see them as permanent obstacles.

a)

True

b)

False

23.

In your business plan, you describe that in five years you plan to sell your company to another organization. In what section of the business plan should you include this information?

a)

Vision

b)

Executive summary

c)

Exit strategy

d)

Financial projections

24.

Sole proprietorships have limited liability.

a)

True

b)

False

25.

Corporations can raise capital by selling stock.

a)

True

b)

False

26.

LLC profits and losses are passed through to the personal income of the LLC owners.

a)

True

b)

False

27.

You need to perform a SWOT analysis. What identifies the internal factors that impact your business?

a)

A. Strengths and opportunities

b)

B. Strengths and weaknesses

c)

C. Weaknesses and threats

d)

D. Opportunities and threats

28.

For a franchise opportunity, you will receive ongoing support from the franchisor.

a)

True

b)

False

29.

For a franchise opportunity, you will need to ask permission from the franchisor to introduce a new product line.

a)

True

b)

False

30.

For a personal business opportunity, you will be required to go through more intensive training than for a franchise opportunity.

a)

True

b)

False

31.

What does 'Ideate' mean in the context of problem-solving?

a)

Gain an in-depth understanding of the customer problem.

b)

Generate solutions that could potentially solve the problem.

c)

Evaluate the viability of the minimum viable product (MVP).

d)

Analyze the collected information and identify the core problem.

32.

Fill in the blank: 'Empathize' means to ________.

a)

Gain an in-depth understanding of the customer problem.

b)

Ignore the customer's feelings.

c)

Focus only on technical solutions.

d)

Assume you know the answer without asking.

33.

Which three answer options are supply chain members?

a)

Wholesalers

b)

Market analysts

c)

Manufacturers

d)

Product developers

e)

Retailers

34.

You own an ecommerce website where customers can purchase the jewelry that you make. Which type of sales channel are you using?

a)

Retail

b)

Direct-to-Consumer

c)

Business-to-Business

d)

Wholesale

35.

You own an ecommerce website where customers can purchase the jewelry that you make. Which type of sales channel are you using?

a)

Retail

b)

Direct-to-Consumer

c)

Business-to-Business

d)

Wholesale

36.

Which lean canvas component describes how a business idea solves customers' problems in a better way than existing solutions?

a)

Competition

b)

Milestones

c)

Value proposition

d)

Business model

37.

Which lean canvas component describes how a business idea solves customers' problems in a better way than existing solutions?

a)

Competition

b)

Milestones

38.

Which of the following is a value proposition?

a)

Value proposition

b)

Business model

39.

Which three items are found on a balance sheet? (Choose 3.) Note: You will receive partial credit for each correct answer.

a)

E. Retained Earnings

b)

C. Long term debt

c)

A. Operating revenue

d)

D. Cash

e)

B. Wages

40.

You are examining the year-end balance sheet for your business. According to the information in the Balance Sheet, what is your equity in the business?

a)

$6,000

b)

$15,000

c)

$21,000

d)

$27,000

41.

What is the role of customer support in a sales strategy?

a)

Customer support manages social media.

b)

Customer support talks to investors.

c)

Customer support manages product strategy.

d)

Customer support tracks product feedback.

42.

You need to create an operating budget for your business. Your financial information for the month is as follows: • Labor: $1,000 • Loan payments: $4,000 • Utilities: $400 • Laptop: $1,400 • Rent: $700 • Initial website design: $1,200 • Insurance: $150 What is your monthly operating budget, excluding start-up costs?

a)

$6,250

b)

$7,450

c)

$7,650

d)

$8,850

43.

You want to buy a gift shop in a popular location within a large town. Which three factors will help you determine if the business opportunity is viable? (Choose 3.) Note: You will receive partial credit for each correct answer.

a)

Shop's floor plan

b)

Current inventory

c)

Financing requirements

d)

Market size

e)

Revenues and costs

44.

You have a landscaping business. You have the following financial information for the month: Initial cash balance: 1,200Projectedrevenuebasedonexistingclients:1,200 • Projected revenue based on existing clients: 2,350 • Gas: 100Equipmentmaintenancefees:100 • Equipment maintenance fees: 290 • Truck payment: 400Payroll:400 • Payroll: 2,900 • Insurance: $120 What is your projected ending cash balance for the month?

a)

-$140

b)

-$260

c)

$940

d)

$2,640

45.

Bootstrapping: ________ funds to start or expand a business.

a)

Using personal

b)

Borrowing bank

c)

Government grant

d)

Venture capital

46.

Small Business Loans: Receiving funds from ________ to finance business activities.

a)

financial institutions

b)

family members

c)

customers

d)

government agencies

47.

Venture Capital: Using funds from professional investment firms in exchange for ________ in a business.

a)

equity or debt

b)

interest payments

c)

royalties

d)

inventory

48.

Crowdfunding: Receiving small amounts of funds from a large number of individuals to start or expand a ________.

a)

business

b)

vacation

c)

party

d)

hobby

49.

Your company has a direct competitor. It is important to research competitive information. Which two data sets should you research?

a)

Prices

b)

Marketing strategies

c)

Business structures

d)

Employee training process

50.

Your company decides to license a product from another company. For each statement about product licensing, select True or False: Using licensed materials involves paying fees according to the licensing agreement.

a)

True

b)

False

51.

Your company decides to license a product from another company. For each statement about product licensing, select True or False: The company that sells the license will provide all warranties and support for the products you create using the licensed material.

a)

True

b)

False

52.

Your company decides to license a product from another company. For each statement about product licensing, select True or False: Obtaining a licensing agreement gives your company the permission to use the licensed materials.

a)

True

b)

False

53.

Which two options are functions of marketing?

a)

A. Promotion

b)

B. Profit margins

c)

C. Unique Value Proposition (UVP)

d)

D. Selling

54.

Which three services do incubators offer to a start-up company?

a)

D. Shipping

b)

C. Funding

c)

A. Training

d)

B. Warehousing

e)

E. Workspace

55.

What is the first step in forming a product/market fit hypothesis?

a)

Determine who the target customer is.

b)

Establish a distribution system.

c)

Create a product prototype.

d)

Determine who the competition is.

56.

What is a benefit of being an entrepreneur?

a)

Paid sick time and health insurance

b)

Predictable job description

c)

Limitless income potential

d)

Consistent 40-hour work weeks