Font size
WorksheetsESB REVIEW V2
Total questions: 56
Worksheet time: 2hrs 52mins
An employee is a stakeholder in their company.
True
False
A CFO is the highest-ranking executive in a company.
True
False
A COO handles daily operations among different departments.
True
False
You own a business that manufactures sandals. For each sandal, you determine the following: Labor: 20Materials: 30 Desired markup: 25% What should your selling price be?
$50.00
$62.50
$65.50
$75.00
Which two steps are part of the sales process? (Choose 2.) Note: You will receive partial credit for each correct answer.
Implement product feedback
Adjust the product price
Prospect
Present the pitch
You and a friend plan to open a local ice cream store. You want to be able to sell shares of stock to a very small group of friends and family. You need a legal structure that avoids double taxation. Which business legal structure meets your needs?
Limited Liability Corporation
C Corporation
S Corporation
General Partnership
Which two types of information does an income statement provide?
An indication of profitability
An analysis of the shareholder equity
A classification of assets and liabilities
A classification of revenues and expenses
You need to create a legal structure for your small business. You do not plan on issuing stock and need to protect your personal property. Which legal structure should you set up for your business?
S Corporation
C Corporation
Sole Proprietorship
Limited Liability Corporation
Which two items are examples of fixed costs for a business?
A. Credit card payments
B. Commissions
C. Insurance
D. Rent
Which situation would lead a business to update safety procedures?
Increased accidents
Increased financial costs
Decreased productivity
Increased employee turnover
Which three resources represent secondary data? (Choose 3)
A. Survey responses collected directly from participants
B. Government census reports
C. Academic journal articles summarizing previous studies
D. Raw experimental measurements
E. News articles analyzing research findings
Which of the following is a source of secondary data?
Academic journals
Customer interviews
United States Census
Industry newsletter
Focus groups
For which two reasons should a small toy company select a fulfillment center for product distribution instead of using a direct distribution channel? (Choose 2.) Note: You will receive partial credit for each correct answer.
A. To ship goods to customers at a lower cost.
B. To survey customer buying habits.
C. To personalize all aspects of the sale.
D. To have better product inventory management.
You need to start a customer loyalty program to reward and retain your current customers. Which two types of programs should you select? (Choose 2.) Note: You will receive partial credit for each correct answer.
Points program
Annual sale
Referral program
Coupon code
A consultant determined that your company needs a better social media presence to market your health and fitness products. Which three marketing methods should you use? (Choose 3.) Note: You will receive partial credit for each correct answer.
Create an online community for customers.
Create email subscriptions.
Create company profiles on relevant online platforms.
Use direct mail flyers.
Produce a television infomercial.
You are interviewing a customer using the design thinking process. Which two actions should you do?
Ask open-ended questions
Ask closed-ended questions
Ask follow-up questions that are not planned
Encourage the customer to get straight to the point.
Direct distribution is a sale between the manufacturer and the consumer.
True
False
Indirect distribution is when a manufacturer utilizes a wholesaler to sell their products.
True
False
Distribution channels include retailers, wholesalers, and e-commerce.
True
False
An individual with an entrepreneurial mindset values the opportunity to collaborate with and learn from others.
True
False
Entrepreneurs are likely to have a lower risk tolerance than other individuals.
True
False
An individual with an entrepreneurial mindset will try to develop solutions for problems that they see or experience, rather than see them as permanent obstacles.
True
False
In your business plan, you describe that in five years you plan to sell your company to another organization. In what section of the business plan should you include this information?
Vision
Executive summary
Exit strategy
Financial projections
Sole proprietorships have limited liability.
True
False
Corporations can raise capital by selling stock.
True
False
LLC profits and losses are passed through to the personal income of the LLC owners.
True
False
You need to perform a SWOT analysis. What identifies the internal factors that impact your business?
A. Strengths and opportunities
B. Strengths and weaknesses
C. Weaknesses and threats
D. Opportunities and threats
For a franchise opportunity, you will receive ongoing support from the franchisor.
True
False
For a franchise opportunity, you will need to ask permission from the franchisor to introduce a new product line.
True
False
For a personal business opportunity, you will be required to go through more intensive training than for a franchise opportunity.
True
False
What does 'Ideate' mean in the context of problem-solving?
Gain an in-depth understanding of the customer problem.
Generate solutions that could potentially solve the problem.
Evaluate the viability of the minimum viable product (MVP).
Analyze the collected information and identify the core problem.
Fill in the blank: 'Empathize' means to ________.
Gain an in-depth understanding of the customer problem.
Ignore the customer's feelings.
Focus only on technical solutions.
Assume you know the answer without asking.
Which three answer options are supply chain members?
Wholesalers
Market analysts
Manufacturers
Product developers
Retailers
You own an ecommerce website where customers can purchase the jewelry that you make. Which type of sales channel are you using?
Retail
Direct-to-Consumer
Business-to-Business
Wholesale
You own an ecommerce website where customers can purchase the jewelry that you make. Which type of sales channel are you using?
Retail
Direct-to-Consumer
Business-to-Business
Wholesale
Which lean canvas component describes how a business idea solves customers' problems in a better way than existing solutions?
Competition
Milestones
Value proposition
Business model
Which lean canvas component describes how a business idea solves customers' problems in a better way than existing solutions?
Competition
Milestones
Which of the following is a value proposition?
Value proposition
Business model
Which three items are found on a balance sheet? (Choose 3.) Note: You will receive partial credit for each correct answer.
E. Retained Earnings
C. Long term debt
A. Operating revenue
D. Cash
B. Wages
You are examining the year-end balance sheet for your business. According to the information in the Balance Sheet, what is your equity in the business?
$6,000
$15,000
$21,000
$27,000
What is the role of customer support in a sales strategy?
Customer support manages social media.
Customer support talks to investors.
Customer support manages product strategy.
Customer support tracks product feedback.
You need to create an operating budget for your business. Your financial information for the month is as follows: • Labor: $1,000 • Loan payments: $4,000 • Utilities: $400 • Laptop: $1,400 • Rent: $700 • Initial website design: $1,200 • Insurance: $150 What is your monthly operating budget, excluding start-up costs?
$6,250
$7,450
$7,650
$8,850
You want to buy a gift shop in a popular location within a large town. Which three factors will help you determine if the business opportunity is viable? (Choose 3.) Note: You will receive partial credit for each correct answer.
Shop's floor plan
Current inventory
Financing requirements
Market size
Revenues and costs
You have a landscaping business. You have the following financial information for the month: Initial cash balance: 1,200•Projectedrevenuebasedonexistingclients: 2,350 • Gas: 100•Equipmentmaintenancefees: 290 • Truck payment: 400•Payroll: 2,900 • Insurance: $120 What is your projected ending cash balance for the month?
-$140
-$260
$940
$2,640
Bootstrapping: ________ funds to start or expand a business.
Using personal
Borrowing bank
Government grant
Venture capital
Small Business Loans: Receiving funds from ________ to finance business activities.
financial institutions
family members
customers
government agencies
Venture Capital: Using funds from professional investment firms in exchange for ________ in a business.
equity or debt
interest payments
royalties
inventory
Crowdfunding: Receiving small amounts of funds from a large number of individuals to start or expand a ________.
business
vacation
party
hobby
Your company has a direct competitor. It is important to research competitive information. Which two data sets should you research?
Prices
Marketing strategies
Business structures
Employee training process
Your company decides to license a product from another company. For each statement about product licensing, select True or False: Using licensed materials involves paying fees according to the licensing agreement.
True
False
Your company decides to license a product from another company. For each statement about product licensing, select True or False: The company that sells the license will provide all warranties and support for the products you create using the licensed material.
True
False
Your company decides to license a product from another company. For each statement about product licensing, select True or False: Obtaining a licensing agreement gives your company the permission to use the licensed materials.
True
False
Which two options are functions of marketing?
A. Promotion
B. Profit margins
C. Unique Value Proposition (UVP)
D. Selling
Which three services do incubators offer to a start-up company?
D. Shipping
C. Funding
A. Training
B. Warehousing
E. Workspace
What is the first step in forming a product/market fit hypothesis?
Determine who the target customer is.
Establish a distribution system.
Create a product prototype.
Determine who the competition is.
What is a benefit of being an entrepreneur?
Paid sick time and health insurance
Predictable job description
Limitless income potential
Consistent 40-hour work weeks
