Worksheetsib bm
Total questions: 30
Worksheet time: 2hrs 30mins
Name
Class
Date
1.
What is the primary purpose of promotion in the marketing mix?
a)
To reduce production costs
b)
To communicate with customers and generate sales
c)
To increase employee satisfaction
d)
To replace the need for market research
2.
Which of the following is an objective of promotion?
a)
Reducing operational costs
b)
Differentiating the product from rivals
c)
Increasing production capacity
d)
Lowering supplier prices
3.
What is above-the-line (ATL) promotion?
a)
Direct marketing via email
b)
Paid promotion using independent media (e.g., TV ads)
c)
Sales promotions at retail stores
d)
Personal selling by sales representatives
4.
Which of the following is a disadvantage of cinema advertising?
a)
High reach to mass audiences
b)
Captive audience in cinemas
c)
Message may be forgotten after the movie
d)
Highly targeted based on movie genre
5.
What is a key advantage of magazine advertising?
a)
Short shelf life
b)
Access to specific target groups
c)
Low readership rates
d)
High cost per impression
6.
Which of the following is a limitation of newspaper advertising?
a)
Long lifespan
b)
High geographical reach
c)
Short readership duration
d)
Glossy print quality
7.
What is a major drawback of TV advertising?
a)
Low emotional impact
b)
High cost, making it unaffordable for small firms
c)
Limited audience reach
d)
Inability to target specific demographics
8.
Below-the-line (BTL) promotion differs from ATL because:
a)
It uses mass media
b)
The business has direct control over it
c)
It is always more expensive
d)
It cannot be measured for effectiveness
9.
Which of the following is an example of BTL promotion?
a)
National TV commercials
b)
Billboards on highways
c)
Customer loyalty programs
d)
Radio advertisements
10.
What is a disadvantage of direct mail marketing?
a)
High readership rates
b)
Low administrative costs
c)
Considered "junk mail" by recipients
d)
No need for customer databases
11.
What is a key benefit of email marketing?
a)
High paper waste
b)
Low cost and environmentally friendly
c)
Guaranteed delivery to all recipients
d)
No legal restrictions
12.
Merchandising refers to:
a)
Selling raw materials to manufacturers
b)
Using branded products to promote a business
c)
Outsourcing production to third parties
d)
Eliminating intermediaries in distribution
13.
What is a disadvantage of point-of-sale (POS) displays?
a)
They discourage impulse buying
b)
They contribute to inventory control issues
c)
They are only used in online stores
d)
They cannot be customized
14.
Public relations (PR) is primarily used to:
a)
Increase short-term sales
b)
Build positive relationships with the public
c)
Replace all other promotional methods
d)
Reduce production costs
15.
What is a major risk of sponsorship as a promotional tool?
a)
Guaranteed positive publicity
b)
High cost and potential reputational damage
c)
Limited audience reach
d)
Inability to measure effectiveness
16.
Through-the-line (TTL) promotion combines:
a)
Only ATL methods
b)
Only BTL methods
c)
Both ATL and BTL methods
d)
Only digital marketing
17.
What is a drawback of TTL promotion?
a)
Low cost
b)
Limited audience reach
c)
High expense
d)
Lack of brand awareness
18.
Social media marketing (SMM) is effective because:
a)
It has no global reach
b)
It allows direct interaction with customers
c)
It cannot be measured
d)
It replaces all traditional marketing
19.
Viral marketing refers to:
a)
A slow spread of marketing messages
b)
Exponential sharing of content online
c)
Only paid advertisements
d)
Print media campaigns
20.
What is place in the marketing mix?
a)
The physical location of a business
b)
Making products available to consumers
c)
Only online sales channels
d)
A method of production
21.
A zero-channel distribution network means:
a)
Using wholesalers and retailers
b)
Selling directly to consumers
c)
Only selling via agents
d)
Using multiple intermediaries
22.
Which of the following is an example of a retailer?
a)
A manufacturer selling raw materials
b)
Walmart selling products to consumers
c)
A wholesaler supplying supermarkets
d)
An agent negotiating deals
23.
What is a disadvantage of using retailers?
a)
Lower prices for consumers
b)
High rental and operational costs
c)
No need for staff
d)
Direct control over branding
24.
Wholesalers are useful because they:
a)
Sell directly to end consumers
b)
Buy in bulk and sell smaller quantities
c)
Only deal with online sales
d)
Replace the need for manufacturers
25.
What is a limitation of wholesalers?
a)
They always stock full product ranges
b)
They may not be conveniently located
c)
They eliminate retailer costs
d)
They only sell luxury goods
26.
E-commerce refers to:
a)
Only physical store sales
b)
Business transactions conducted online
c)
Traditional mail-order catalogs
d)
Door-to-door sales
27.
What is a benefit of e-commerce?
a)
Limited global reach
b)
Higher operational costs
c)
24/7 accessibility for customers
d)
No need for internet access
28.
Which factor influences the choice of distribution channel?
a)
Employee preferences
b)
Type of product and customer location
c)
Only production costs
d)
Government regulations on pricing
29.
Perishable goods require:
a)
Long distribution channels
b)
Slow delivery times
c)
Quick and widespread availability
d)
Only online sales
30.
A luxury brand like Rolex would likely use:
a)
Mass-market retailers
b)
Limited exclusive retail outlets
c)
Only wholesalers
d)
Direct mail only
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