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WorksheetsData Collection Methods Quiz
Total questions: 25
Worksheet time: 13mins
Which of the following is not a method of primary data collection?
Surveys
Interviews
Literature review
Experiments
Which data collection method involves face-to-face, telephonic, or online question-answer sessions?
Experiment
Interview
Observation
Database search
A researcher observes how customers behave in a store without interacting with them. This method is called:
Survey
Experiment
Interview
Observation
Experiments are mainly used to:
Explore existing literature
Test hypotheses under controlled conditions
Ask open-ended questions
Record archival data
Which primary data method is most appropriate for collecting data from a large population?
Observation
Interview
Survey
Experiment
Which of the following is a source of secondary data?
Personal interview
Customer satisfaction survey
Government census report
Field experiment
A literature review involves:
Conducting surveys
Gathering new data
Reviewing existing published materials
Interviewing authors
What is an advantage of using secondary data?
Always up-to-date
Expensive to obtain
Readily available and time-saving
Designed for the specific research question
Which of the following best describes archival research?
Collecting data from focus groups
Conducting interviews with historians
Analyzing existing historical documents and records
Reviewing recent experiments
Secondary data from databases is often used for:
Exploratory research only
Real-time behavioral observation
Statistical and trend analysis
Conducting interviews
In which sampling technique does every member of the population have an equal chance of being selected?
Convenience sampling
Purposive sampling
Random sampling
Snowball sampling
Which sampling technique is used when researchers rely on people who are easy to reach?
Stratified sampling
Systematic sampling
Convenience sampling
Cluster sampling
When a population is divided into subgroups and samples are taken from each subgroup, it is called:
Cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Snowball sampling is especially useful when:
The population is large and clearly defined
The researcher needs statistically generalizable results
Research involves hard-to-reach or hidden populations
There is a fixed sampling frame
What is the first step in systematic sampling?
Divide population into strata
Identify a starting point and select every nth item
Ask participants to refer others
Pick a sample based on judgment
Informed consent means:
Forcing participants to complete the study
Providing participants with full information before participation
Keeping participant identity confidential
Getting approval from ethics committee only
Ethical research requires that participants:
Are paid to participate
Are misled for better results
Participate voluntarily with full understanding
Are always anonymous
Which of the following is a key principle of research ethics?
Deception without disclosure
Data manipulation for publication
Respect for persons
Avoidance of pilot studies
Confidentiality in research means:
Sharing participants’ data with sponsors
Not collecting personal data
Keeping participant data private and secure
Using only closed-ended questions
Which document is often required before starting research involving human participants?
Tax return
Consent form
Resume
Research article
Reliability refers to:
How well a test measures what it claims to
Consistency of measurement over time
Ethical approval
Relevance of questions
Validity refers to:
Repeating the same method for accuracy
Degree to which a tool measures what it intends to measure
Amount of data collected
Cost-effectiveness of data collection
A research instrument that gives different results each time under the same conditions lacks:
Validity
Objectivity
Reliability
Generalizability
If a survey accurately measures customer satisfaction as intended, it demonstrates:
External validity
Face validity
Content validity
Construct validity
Which of the following strengthens the reliability of a study?
Using ambiguous questions
Collecting data from a single person
Repeating the research under similar conditions
Using outdated instruments
