WorksheetsDistribution Chapter Review
Total questions: 55
Worksheet time: 28mins
What is the process of distribution?
The process of creating a product
The process of getting the product from the manufacturer to the end user
The process of marketing a product
The process of designing a product
Which of the following is a component of the distribution process?
Product design
Retail space
Advertising
Product development
Which component involves managing the stock levels in the distribution process?
Customer service
Inventory management
Shipping
Order processing
What is direct distribution?
The manufacturer sells products directly to the consumer.
The manufacturer uses intermediaries to sell products.
A combination of direct and indirect distribution.
The manufacturer sells products to retailers only.
What is the role of a middleman in distribution channels?
To produce goods for the manufacturer.
To link a producer and user within a marketing channel.
To directly sell products to consumers.
To manage the production process.
Which type of middleman actually takes title to products by buying them?
Functional middleman
Merchant middleman
Direct middleman
Hybrid middleman
What is hybrid distribution?
Direct selling to consumers only.
Using only intermediaries to sell products.
A combination of direct and indirect distribution.
Selling products through online platforms only.
What is a direct channel in distribution?
A channel where products go from producer to wholesaler to retailer to consumer
A channel where products go directly from producer to consumer
A channel where products go from producer to retailer to consumer
A channel where products go from producer to agent to consumer
Which distribution channel is considered a traditional channel?
Producer to consumer
Producer to retailer to consumer
Producer to wholesaler to retailer to consumer
Producer to agent to consumer
What role does a retailer play in the distribution channel?
Sells products to other firms
Buys from producers or other middlemen and sells to consumers
Acts as an agent or broker
Manufactures products for consumers
What is the primary function of a wholesaler in the distribution channel?
Sells products directly to consumers
Sells products to other firms
Manufactures products
Acts as a retailer
What is the definition of intensive distribution?
The use of a single retail outlet for a product in a large geographic area
The use of all available outlets for a product
The use of only a portion of the available outlets for a product in each geographic area
The use of online outlets exclusively
Which type of distribution involves using only a portion of the available outlets for a product in each geographic area?
Intensive distribution
Exclusive distribution
Selective distribution
Functional distribution
What is exclusive distribution?
The use of all available outlets for a product
The use of only a single retail outlet for a product in a large geographic area
The use of multiple marketing channels
The use of online and offline outlets
What is the primary goal of supply-chain management?
To increase the number of suppliers
To create a long-term partnership among channel members
To reduce the number of products
To focus solely on retail sales
What is one of the services provided by wholesalers to retailers?
Selling goods in larger quantities to consumers
Delivering goods directly to consumers
Stocking a variety of goods in one place
Reducing the number of retail outlets
How do wholesalers help manufacturers?
By increasing inventory costs
By assuming credit risks
By reducing market information
By eliminating sales force
What is a merchant wholesaler?
A retailer that sells directly to consumers
A middleman that purchases goods in small quantities
A middleman that purchases goods in large quantities and sells them
A manufacturer that produces goods
What type of wholesaler deals in a wide variety of products such as drugs, hardware, and cosmetics?
General-merchandise wholesaler
Limited-line wholesaler
Specialty-line wholesaler
Brokers
What is the role of an agent in the context of wholesaling?
Specializes in a particular commodity
Expedites exchanges and represents a buyer or a seller
Carries a select group of products within a single line
Deals in a wide variety of products
Who specializes in a particular commodity and represents either a buyer or a seller?
Agents
Brokers
General-merchandise wholesalers
Limited-line wholesalers
What is the role of retailers in the marketing chain?
They are the first link between producers and consumers.
They are the final link between producers and consumers.
They only sell goods, not services.
They only buy from producers.
What is a characteristic of most retailers in the United States?
They have annual revenues over $10 million.
They have annual revenues well under $1 million.
They operate internationally.
They only sell services.
What defines an independent retailer?
A firm that operates more than one retail outlet.
A firm that operates only one retail outlet.
A retail store that employs over 100 people.
A self-service, general-merchandise outlet.
What is a characteristic of a warehouse showroom?
High-cost building with extensive service
Large, low-cost building with minimal service
Small, expensive building with high service
Medium-cost building with moderate service
Which type of store remains open beyond business hours and sells a limited variety of products?
Supermarket
Warehouse showroom
Convenience store
Warehouse club
What is a defining feature of a warehouse club?
Open to the general public without membership
Members-only with cash-and-carry wholesaling
Primarily sells food and household products
Offers high-cost exclusive products
What is a traditional specialty store?
A store that carries a wide product mix with shallow product lines
A store that carries a narrow product mix with deep product lines
A store that buys manufacturers’ seconds and overruns
A very large specialty store that focuses on a single product line
What does an off-price retailer do?
Sells products at full price
Buys and resells off-season merchandise at deep discounts
Focuses on a single product line
Offers a wide variety of products at high prices
Which of the following is an example of a category killer?
7-11
Hauppauge Diner
The Home Depot
Lacrosse Unlimited
Why do small retailers find it difficult to compete against category killers?
They have more product variety
They offer lower prices
They have less product variety and higher prices
They focus on multiple product lines
What is nonstore retailing?
Selling products in a physical store
Consumers purchasing products without visiting a store
Marketing products through social media
Selling products at a marketplace
What is the primary method used in direct marketing?
Personal sales meetings
Non-personal media
Door-to-door sales
In-store promotions
What is the role of telemarketing in direct marketing?
Selling products through vending machines
Marketing-related activities by telephone
Advertising products on social media
Distributing catalogs to customers
What is automatic vending?
Selling products through online platforms
Use of machines to dispense products
Marketing through television
Distributing catalogs to customers
What type of shopping center is characterized by an open-air configuration and is occupied by upscale national chain specialty stores?
Neighborhood shopping center
Lifestyle shopping center
Community shopping center
Regional shopping center
Which type of shopping center consists of several small convenience and specialty stores?
Regional shopping center
Lifestyle shopping center
Neighborhood shopping center
Community shopping center
What does a community shopping center typically include?
Only specialty stores
Large department stores and hotels
One or two department stores and some specialty stores
Open-air configuration with national chains
What is the primary focus of logistics?
Designing new products
Efficient movement of products
Marketing and advertising
Customer service management
Which of the following is NOT a function combined in logistics?
Inventory management
Order processing
Product design
Warehousing
What has made lifestyle shopping centers popular?
Lower prices
Upscale stores and a quaint atmosphere
More parking spaces
Better online presence
What is the primary goal of inventory management?
To increase production costs
To meet demand while minimizing inventory costs
To reduce product availability
To maximize storage space
What activities are involved in order processing?
Storing goods for long-term
Receiving and filling customers' purchase orders
Arranging for transportation
Manufacturing products
What is the role of warehousing in order processing?
Arranging for transportation
Receiving and storing goods for reshipment
Manufacturing products
Selling products directly to customers
What does the shipping process involve?
Manufacturing products
Arranging for transportation to the destination
Receiving and storing goods
Filling purchase orders
Which of the following is an activity included in warehousing?
Manufacturing goods
Receiving goods
Marketing goods
Designing goods
Which activity is NOT part of warehousing activities?
Sorting goods
Dispatching shipments
Holding goods
Selling goods
Materials handling involves the physical handling of goods during which stages?
Only during manufacturing
During warehousing and transportation
Only during distribution
Only during consumption
What is a firm that offers transportation services called?
Shipper
Carrier
Dispatcher
Broker
Which of the following is NOT a type of carrier?
Common carrier
Contract carrier
Freight forwarder
Passenger carrier
What does dependability in transportation modes refer to?
The cost of transportation
The consistency of service
The speed of delivery
The frequency of shipments
How is load flexibility defined in the context of transportation modes?
The cost of adapting transportation
The ability to move goods over a specific route
The degree to which a mode can be adapted for different products
The frequency of shipments
What does accessibility in transportation modes refer to?
The cost of transportation
The ability to move goods over a specific route
The speed of delivery
The consistency of service
Which transportation mode has the highest accessibility according to the table?
Railroads
Trucks
Pipelines
Waterways
Which transportation mode is described as having a "very low" cost?
Railroads
Trucks
Pipelines
Waterways
