WorksheetsBTEC First B1 Marketing
Total questions: 59
Worksheet time: 30mins
Which of the following is a purpose of market research and analysis?
To identify target markets
To increase product prices
To reduce employee numbers
To design company logos
Market research data is collected and analyzed to understand which of the following?
Consumer behaviour
Weather patterns
Employee satisfaction
Factory locations
Which of the following is NOT a reason for collecting market research data?
To identify market trends
To identify competitor activity
To understand consumer behaviour
To calculate company taxes
How can market research help a business in relation to its competitors?
By identifying competitor activity
By hiring more staff
By building new offices
By increasing advertising costs
Which of the following is a purpose of market research?
To understand customer needs and wants
To create advertisements only
To hire new employees
To design company logos
Market research can help a business do which of the following?
Check out the competition
Increase taxes
Reduce employee salaries
Build new factories
Which of these is NOT a purpose of market research?
Test a new idea
Improve products or services
Set a price people will pay
Train new employees
A company wants to find the best location to sell its product. Which purpose of market research does this relate to?
Find the best place to sell something
Increase production speed
Reduce marketing costs
Hire more staff
How can market research help a business improve its products or services?
By gathering feedback
By hiring more employees
By reducing the number of products
By increasing the price
Which of the following is a likely reason a new café would conduct research before opening in town?
To find out what types of food and drinks are popular
To learn how to design a new sports shoe
To improve home delivery service
To develop a new mobile game
If a trainer company wants to design a new sports shoe, what should they research?
Customer preferences for shoe features and styles
Reasons why customers are not buying online
How to improve home delivery service
Popular mobile games in the market
Why might a supermarket research its home delivery service?
To improve the speed and reliability of deliveries
To design a new sports shoe
To find out why customers are not buying online
To release a new mobile game
A gaming company wants to release a new mobile game. What is a key reason for them to conduct research?
To understand what features players enjoy in mobile games
To improve home delivery service
To find out why customers are not buying online
To learn about popular food and drinks in town
If a clothing brand wants to know why customers are no longer buying online, what should they focus their research on?
Customer feedback and reasons for not purchasing online
Popular mobile game features
New sports shoe designs
Home delivery service improvements
Which of the following is NOT a method to identify competitor activity?
Checking their websites
Visiting their premises
Ignoring press reports
Talking to customers
When summarising key points about competitors, which of the following should be included?
Location, price, quality, range, service
Only their advertising methods
Just their company logo
Their employee count only
Why is it important to identify a competitor's strengths and weaknesses from a customer's point of view?
To understand how customers perceive competitors
To copy their business model exactly
To avoid all forms of competition
To ignore customer feedback
Which activity is part of market research to identify competitor activity?
Reading press reports about competitors
Only focusing on your own business
Ignoring customer opinions
Avoiding competitor websites
If you were to analyze competitors for your new burger business, which of the following is NOT a category you would fill in the table?
Competitor's favorite color
What do they sell?
Price range (£)
What makes them popular?
Which of the following is NOT something a business needs to identify to understand consumer behaviour?
Customer needs and wants
How much customers spend
The age of the business owner
What customers ignore or dislike
Which method can be used by businesses to understand consumer behaviour?
Focus groups
Painting advertisements
Hiring more staff
Increasing product prices
Why is it important for a business to know why consumers make a purchase?
So the business knows how to appeal to them
So the business can increase its rent
So the business can hire more employees
So the business can change its location
Which of the following is a method for collecting information about consumer behaviour?
Customer panels
Building new stores
Reducing product quality
Ignoring customer feedback
What is one thing a business should analyze to better understand its customers?
Customer data
Employee salaries
Supplier locations
Competitor’s logo
Which of the following methods would be most suitable for finding out what customers think of a new packaging?
Focus group
Analysing customer data
Observing customers
Published reports
If a business wants to know why people are not buying certain products, which method from the list would be most appropriate?
Mystery shopper
Customer panel
Survey
Published reports
What method would best help a business discover what customers usually buy with a sandwich?
Observing customers
Focus group
Analysing customer data
Customer panel
To find out what people think of a shop layout, which method should a business use?
Customer panel
Analysing customer data
Survey
Published reports
Which method is most suitable for determining how much customers spend per visit?
Analysing customer data
Focus group
Mystery shopper
Customer panel
Why might a business use a focus group to gather opinions about new packaging?
It allows for in-depth discussion and feedback.
It provides large-scale statistical data.
It observes customer behavior without interaction.
It uses anonymous written responses only.
What is the main advantage of using a survey to find out why people are not buying certain products?
It collects opinions from a large number of people quickly.
It provides detailed financial data.
It allows for direct observation of customer actions.
It is only used for published reports.
Which of the following is a key factor in identifying market trends?
Market size and value of sales revenue
The color of the product packaging
The location of the company headquarters
The number of employees in the company
Why is it important to consider the level of competition when identifying market trends?
To determine if the market is cut-throat and if the business can survive
To find out the best color for advertisements
To decide the company’s logo design
To choose the office furniture
Which question helps a business assess the number of products already in the market?
Is our product any different?
How much does our product cost to make?
Who is the CEO of the company?
What is the weather like in the market area?
A company wants to know if it can make a profit in a new market. Which key factor should it analyze?
Market size and value of sales revenue
The company’s internal policies
The color of its logo
The number of employees
What is one important reason to look at market trends before launching a new chocolate bar?
To understand if there is demand for the product
To decide on the packaging color
To find out the best location for a factory
To choose a company logo
Which of the following is a factor to research when considering launching a new product?
Market size
Employee salaries
Office furniture
Weather conditions
Why is it important to consider competition when launching a new chocolate bar?
To know how many similar products already exist
To determine the weather for delivery
To find out the best time to plant cocoa trees
To choose a company mascot
If you find that businesses in the chocolate market make good money, what does this indicate for your business idea?
There is potential for profit
You should avoid the market
You need to change your product
You should lower your prices
What does "product difference" refer to in the context of launching a new chocolate bar?
How your product will stand out from others
How much your product weighs
How many employees you have
How far your factory is from the city
Which of the following is described as "how much money is the market worth" in market research findings?
Market share
Market size
Market growth
Market segment
What does market growth refer to in the context of market research?
The number of businesses in the market
The increase in the market's worth each year
The amount of products sold
The percentage of market owned by one business
If a business wants to know how much of the market is owned by different businesses, which research finding should they look at?
Market size
Market share
Market growth
Market demand
A company finds that the market is worth more each year. Which aspect of market research findings does this information relate to?
Market share
Market size
Market growth
Market segmentation
Which of the following is a way to calculate market size?
By value
By location
By product color
By store size
What does calculating market size "by brand" help determine?
Which brands are the most popular
Which stores are the largest
Which products are the cheapest
Which countries have the most sales
If a company wants to understand how spending habits differ between age groups, which method of calculating market size should they use?
By type of customer
By product color
By store location
By advertising method
Give an example of calculating market size by value.
Total sales in the UK
Number of stores in a city
Most popular product color
Average store size
What does market growth mean?
The market is worth less each year
The market is worth more each year
The market stays the same each year
The market disappears each year
Which of the following best describes a fast growing market?
Fewer threats from competitors, no immediate reward
Opportunities for high sales/profits, more competition from large firms, price is important
Products evolve slowly, quality is not important
No competition, price is not important
What is a characteristic of a slow growing market?
More competition from large firms
Immediate reward for new products
Fewer threats from competitors, products evolve based on feedback and new technology, quality is important
Price is the only important factor
What can happen to markets over time?
Markets can only grow
Markets can only decline
Markets can grow or decline and at different rates
Markets always stay the same
What is market share usually calculated as?
The total number of employees in a company
The percentage of sales or products by one company
The number of stores a company owns
The amount of profit a company makes
Why do large firms in a mass market, such as groceries, want a high market share?
To reduce the number of products they sell
To increase their popularity and dominance in the market
To avoid competition
To focus on niche products
Which type of market do smaller firms, such as farm shops or ethnic food stores, usually do better in?
Mass market
Niche market
International market
Online market
Why do smaller firms often settle for in a niche market?
A higher market share
A lower market share
No market share
The same market share as large firms
Which of the following is a benefit of operating in a niche market?
Products can be sold at premium prices
Products are always sold at the lowest prices
The business must compete directly with large firms
Advertising is not needed at all
Why is a business operating in a niche market not considered a threat to large firms?
Because it targets a small, specific market segment
Because it has more resources than large firms
Because it operates in multiple countries
Because it sells only one type of product
Which expense is avoided by operating in a niche market?
Expenses related to operating large premises/expansion
Expenses related to product development
Expenses related to employee training
Expenses related to international shipping
