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What is Innovation Maturity? WEEK 9 JAN 25C

Total questions: 90

Worksheet time: 45mins

Name
Class
Date
1.

What is the definition of innovation maturity?

a)

The level of sophistication in an organisation's innovation processes, culture, and resources.

b)

The number of patents an organisation holds.

c)

The age of an organisation since its founding.

d)

The amount of revenue generated from new products only.

2.

Which of the following is NOT a key dimension contributing to innovation maturity?

a)

Strategy

b)

Leadership

c)

Culture

d)

Weather

3.

Google's '20% time' policy exemplifies what aspect of innovation maturity?

a)

Mature innovation culture

b)

Lack of structure

c)

Resistance to change

d)

Early-stage experimentation

4.

What is the purpose of frameworks in Innovation Maturity Models?

a)

To create new products

b)

To assess and improve innovation capabilities systematically

c)

To launch products in the market

d)

To manage finances

5.

Which of the following is a widely used model in Innovation Maturity Models?

a)

Doblin's Ten Types

b)

Planview's 5-level model

c)

Both A and B

d)

None of the above

6.

Fill in the blank: Siemens applies Planview's ______ maturity model to evaluate progress.

a)

5-level

b)

3-stage

c)

4-phase

d)

6-step

7.

What is the main characteristic of Level 1: Ad hoc/Initial in the Levels of Innovation Maturity?

a)

Continuous improvement

b)

Measured and controlled processes

c)

Innovation is unplanned and dependent on individuals. No formal processes exist.

d)

Standardised processes. Innovation is part of business strategy.

8.

Which level in the Levels of Innovation Maturity is described as having 'Basic processes established. Some consistency in innovation activities.'?

a)

Level 1: Ad hoc/Initial

b)

Level 2: Repeatable

c)

Level 3: Defined

d)

Level 4: Managed

9.

Fill in the blank: Level 3 in the Levels of Innovation Maturity is called ________ and is characterized by standardised processes and innovation being part of business strategy.

a)

Defined

b)

Initial

c)

Optimized

d)

Ad hoc

10.

Which level of innovation maturity involves measured and controlled processes and quantitative management of innovation?

a)

Level 2: Repeatable

b)

Level 3: Defined

c)

Level 4: Managed

d)

Level 5: Optimised

11.

At Level 5: Optimised, innovation is deeply embedded in organisation culture and there is continuous improvement.

a)

True

b)

False

12.

According to the image, from which level to which level did Amazon progress between 1994 and 2023?

a)

Amazon progressed from level 1 (1994) to level 5 (2023).

b)

Amazon progressed from level 2 (1994) to level 4 (2023).

c)

Amazon progressed from level 3 (1994) to level 5 (2023).

d)

Amazon progressed from level 1 (1994) to level 3 (2023).

13.

According to the simplified innovation maturity model, which stage is characterized by systematic innovation, dedicated resources, and robust processes and culture?

a)

Basic

b)

Intermediate

c)

Advanced

d)

Occasional

14.

What is the definition of Benchmarking Innovation Maturity?

a)

Comparing innovation practices against industry standards and competitors to identify strengths and weaknesses.

b)

Measuring the financial performance of innovation projects only.

c)

Focusing solely on the number of new products launched each year.

d)

Evaluating employee satisfaction with innovation initiatives.

15.

Which of the following is a benefit of Benchmarking Innovation Maturity?

a)

Identifies gaps in capabilities

b)

Sets realistic goals

c)

Tracks progress over time

d)

All of the above

16.

Give an example of Benchmarking Innovation Maturity as mentioned in the image.

a)

P&G's Connect + Develop programme benchmarks open innovation practices (Huston and Sakkab, 2006).

b)

Apple's focus on closed innovation for product secrecy.

c)

Tesla's direct-to-consumer sales model.

d)

Google's acquisition of startups for talent.

17.

What percentage of revenue is invested in research and development activities (R&D Spending)?

a)

10.3%

b)

2.5%

c)

18.7%

d)

6.1%

18.

How many new patents are filed annually, indicating innovation output (Patents Filed)?

a)

1,432

b)

2,500

c)

3,800

d)

950

19.

What percentage of revenue comes from products launched in the past three years?

a)

35%

b)

15%

c)

50%

d)

70%

20.

What is the composite rating of innovation capabilities on a scale of 1-10 (Innovation Score)?

a)

9.5

b)

7.0

c)

8.2

d)

6.3

21.

What is the first step in the Benchmarking Process?

a)

Define Objectives

b)

Collect Data

c)

Implement Solutions

d)

Review Results

22.

Which step in the Benchmarking Process involves identifying organisations to benchmark against?

a)

Select Partners

b)

Set Goals

c)

Implement Changes

d)

Collect Data

23.

Which step in the Benchmarking Process is about gathering relevant information on innovation practices?

a)

Collect Data

b)

Set Objectives

c)

Implement Changes

d)

Review Results

24.

Which step in the Benchmarking Process involves identifying performance differences and root causes?

a)

Analyse Gaps

b)

Plan Implementation

c)

Set Benchmarks

d)

Collect Data

25.

What is the final step in the Benchmarking Process, where action plans are developed and executed based on findings?

a)

Implement Improvements

b)

Collect Data

c)

Identify Benchmarking Partners

d)

Analyze Performance Gaps

26.
Question Image

Match the steps of the Benchmarking Process to their correct descriptions:

a)

Define Objectives

1.

Establish clear goals for the benchmarking exercise.

b)

Select Partners

2.

Identify organisations to benchmark against.

c)

Collect Data

3.

Gather relevant information on innovation practices.

d)

Analyse Gaps

4.

Identify performance differences and root causes.

e)

Implement Improvements

5.

Develop and execute action plans based on findings.

27.

What is one reason why measuring intangibles is a challenge in benchmarking innovation?

a)

Innovation culture and creativity are difficult to quantify precisely.

b)

Intangibles are always visible in financial statements.

c)

Measuring intangibles requires no expertise.

d)

Intangibles have universally agreed measurement standards.

28.

Why do industry differences pose a challenge in benchmarking innovation?

a)

Innovation metrics vary significantly across sectors and markets.

b)

All industries use the same innovation benchmarks.

c)

Industry differences have no impact on innovation measurement.

d)

Benchmarking is only relevant for technology companies.

29.

What does the term 'time lag' refer to in the context of benchmarking innovation?

a)

The gap between innovation investments and visible outcomes can span years.

b)

The time taken to benchmark against competitors.

c)

The delay in launching a new product after ideation.

d)

The period between patent filing and product release.

30.

How can metric overemphasis affect innovation priorities?

a)

Focusing too much on numbers can distort innovation priorities.

b)

It guarantees more creative solutions.

c)

It eliminates the need for any measurement.

d)

It always leads to better innovation outcomes.

31.

Kodak maintained high R&D spending but failed to adapt to what major change?

a)

Digital disruption.

b)

Globalization of film markets.

c)

Introduction of color photography.

d)

Rise of instant cameras.

32.

Designing three new metrics for innovation benchmarking in groups of 4-5 should consider which types of measures?

a)

Both qualitative and quantitative measures

b)

Only quantitative measures

c)

Only qualitative measures

d)

Neither qualitative nor quantitative measures

33.

A 2-minute pitch should explain why your metrics would effectively measure innovation maturity.

a)

Because the metrics align with key innovation drivers and provide actionable insights.

b)

Because the metrics are based solely on financial outcomes.

c)

Because the metrics ignore qualitative factors in innovation.

d)

Because the metrics focus only on short-term results.

34.

Which characteristic of mature innovative firms is described as 'Consistent innovation over decades'?

a)

Sustained Innovation

b)

Rapid Prototyping

c)

Short-term Experimentation

d)

Incremental Cost Reduction

35.

Which characteristic of mature innovative firms involves a 'Mix of incremental and radical innovation'?

a)

Innovation Balance

b)

Market Expansion

c)

Cost Leadership

d)

Product Standardization

36.

Which characteristic of mature innovative firms is defined as 'Innovation embedded throughout organisation'?

a)

Integrated Processes

b)

Isolated Teams

c)

Ad-hoc Solutions

d)

Short-term Focus

e)

Limited Collaboration

37.

Which characteristic of mature innovative firms values 'risk-taking and learning from failure'?

a)

Supportive Culture

b)

Strict Hierarchy

c)

Short-term Focus

d)

Risk Aversion

38.

Which characteristic of mature innovative firms is associated with 'Long-term innovation investment'?

a)

Leadership Commitment

b)

Short-term Focus

c)

Risk Aversion

d)

Lack of Collaboration

39.

Fill in the blank: Tesla is revolutionising the automotive industry with ______ vehicles and autonomous technology.

a)

electric

b)

diesel

c)

steam

d)

petrol

40.

Which of the following best describes Tesla's approach to prototyping and improvement?

a)

Slow and steady development

b)

Fast prototyping and continuous improvement through over-the-air software updates

c)

No updates after product launch

d)

Outsourcing all software development

41.

Fill in the blank: Elon Musk's bold vision creates innovation culture focused on ______ technologies.

a)

breakthrough

b)

obsolete

c)

routine

d)

outdated

42.

What is the purpose of Tesla releasing patents?

a)

To prevent competition

b)

To accelerate industry-wide electric vehicle adoption

c)

To increase patent value

d)

To limit innovation

43.

Fill in the blank: Tesla demonstrates high innovation maturity through vertical integration and willingness to challenge ______ norms.

a)

industry

b)

financial

c)

geographical

d)

historical

44.

Fill in the blank: The LEGO Ideas platform enables customers to _______ and vote on new product concepts.

a)

submit

b)

purchase

c)

assemble

d)

advertise

45.

Which of the following best describes LEGO's approach to balancing traditional and modern play?

a)

Focus only on digital experiences

b)

Ignore robotics

c)

Balance traditional brick play with digital experiences and robotics

d)

Only use traditional bricks

46.

Fill in the blank: LEGO applies user-centered design and extensive _______ in product development.

a)

prototyping

b)

marketing

c)

outsourcing

d)

advertising

47.

LEGO transformed from near-bankruptcy in 2003 to industry leader through innovation.

a)

True

b)

False

48.

According to the case study, what does LEGO combine to demonstrate mature innovation?

a)

Customer co-creation with strategic product development

b)

Traditional marketing with digital advertising

c)

Outsourcing with cost-cutting measures

d)

Employee training with external partnerships

49.

Fill in the blank: Salesforce was the first to deliver enterprise software via _______.

a)

cloud

b)

CD-ROM

c)

floppy disk

d)

USB drive

50.

Fill in the blank: Salesforce maintains an _______ culture by holding regular hackathons and innovation contests.

a)

Innovation

b)

Traditional

c)

Hierarchical

d)

Conservative

51.

Fill in the blank: Salesforce buys innovative startups to enhance its _______.

a)

capabilities

b)

headquarters

c)

logo

d)

website

52.

Fill in the blank: Salesforce develops based on client needs and _______.

a)

feedback

b)

revenue

c)

competition

d)

technology

53.

Which of the following is a key factor contributing to Tesla's innovation maturity in the context of disruptive innovation and vertical integration?

a)

Vertical integration across the supply chain

b)

Focusing solely on traditional manufacturing methods

c)

Avoiding investment in research and development

d)

Limiting product offerings to a single model

54.

Which of the following is a key factor contributing to LEGO's innovation maturity as it balances tradition with digital innovation?

a)

Integration of digital technology with traditional products

b)

Focusing solely on traditional brick sets

c)

Avoiding collaboration with digital platforms

d)

Limiting product development to physical toys

55.

Which of the following is a key factor contributing to Salesforce's innovation maturity?

a)

Cloud innovation and acquisition strategy

b)

Traditional on-premise software focus

c)

Limited partnership development

d)

Minimal investment in R&D

56.

Fill in the blank: ________ involves developing explicit innovation goals aligned with overall business strategy.

a)

Clear Strategy

b)

Random Planning

c)

Unstructured Brainstorming

d)

Ad-hoc Execution

57.

Fill in the blank: ________ is about fostering an environment that encourages experimentation and tolerates intelligent failure.

a)

Supportive Culture

b)

Strict Regulation

c)

Rigid Hierarchy

d)

Punitive Policy

58.

Fill in the blank: ________ means implementing formal innovation management processes without stifling creativity.

a)

Structured Processes

b)

Rigid Rules

c)

Random Brainstorming

d)

Unplanned Meetings

59.

Fill in the blank: ________ requires dedicating appropriate funding, time, and talent to innovation initiatives.

a)

Resource Allocation

b)

Market Analysis

c)

Customer Feedback

d)

Risk Assessment

60.

Fill in the blank: ________ involves establishing metrics to track innovation progress and reward contributions.

a)

Measurement System

b)

Brainstorming Session

c)

Market Analysis

d)

Product Launch

61.

According to the image, which programme applies lean startup principles to improve innovation maturity?

a)

GE's FastWorks programme

b)

Toyota Production System

c)

Six Sigma Initiative

d)

Apple's Design Thinking Lab

62.

Match the following common pitfalls in innovation maturity with their correct descriptions:

a)

Overreliance on Past Success

1.

Success breeds complacency and resistance to change

b)

Leadership Disconnect

2.

Leaders claim innovation priority but don't provide resources

c)

Fear Culture

3.

Punishing failure discourages risk-taking and experimentation

d)

Innovation Silos

4.

Isolating innovation to R&D department limits potential

e)

Not-Invented-Here Syndrome

5.

Rejecting external ideas limits innovation potential

63.

Fill in the blank: Overreliance on past success means that success breeds _______ and resistance to change.

a)

complacency

b)

creativity

c)

urgency

d)

flexibility

64.

Fill in the blank: Leadership disconnect occurs when leaders claim innovation priority but don't provide _______.

a)

resources

b)

feedback

c)

recognition

d)

motivation

65.

Fill in the blank: Fear culture in an organization means punishing failure discourages _______ and experimentation.

a)

risk-taking

b)

teamwork

c)

communication

d)

planning

66.

Fill in the blank: Innovation silos refer to isolating innovation to the _______ department, which limits potential.

a)

R&D

b)

Marketing

c)

Finance

d)

HR

67.

Nokia's decline demonstrates how market leadership can quickly erode without continuous innovation.

a)

True

b)

False

68.

Which of the following is identified as a future trend in innovation maturity?

a)

AI-Driven Innovation

b)

Traditional Manufacturing

c)

Manual Processes

d)

Water Conservation

69.

Fill in the blank: One of the future trends in innovation maturity is ________ Focus.

a)

Sustainability

b)

Financial

c)

Traditional

d)

Short-term

70.

Which of the following is NOT listed as a future trend in innovation maturity?

a)

Open Innovation

b)

Agile Methods

c)

Diversity Emphasis

d)

Fossil Fuel Expansion

71.

List any two future trends in innovation maturity mentioned in the chart.

a)

AI-Driven Innovation, Sustainability Focus

b)

Manual Processes, Cost Reduction

c)

Traditional Marketing, Decreased Collaboration

d)

Reduced Technology Use, Lowered Investment

72.

According to the chart, what initiative demonstrates mature innovation applied to global challenges?

a)

Microsoft's AI for Good initiative

b)

Apple's Green Energy Program

c)

Google's Digital Wellbeing Project

d)

Amazon's Prime Air Delivery

73.

Fill in the blank: Innovation maturity is not a destination but a ________ improvement process.

a)

continuous

b)

random

c)

occasional

d)

static

74.

Fill in the blank: Benchmarking innovation capabilities regularly identifies ________ opportunities.

a)

improvement

b)

decline

c)

random

d)

irrelevant

75.

Fill in the blank: Studying mature innovative firms provides valuable ________ and practices.

a)

insights

b)

locations

c)

products

d)

colors

76.

Fill in the blank: Innovation approaches must be tailored to your organisation's specific ________.

a)

context

b)

budget

c)

location

d)

technology

77.

Fill in the blank: Innovation methods must continually evolve to address emerging ________.

a)

challenges

b)

technologies

c)

opinions

d)

locations

78.

Who is the author of 'The Little Black Book of Innovation'?

a)

Anthony, S.D.

b)

Peter Drucker

c)

Clayton Christensen

d)

Eric Ries

79.

Which company published the 'Annual Report 2022'?

a)

Apple Inc.

b)

Microsoft Corporation

c)

Amazon.com, Inc.

d)

Google LLC

80.

What is the title of the book written by Benioff, M. and Adler, C. in 2009?

a)

Behind the Cloud

b)

The Lean Startup

c)

Crossing the Chasm

d)

Good to Great

81.

Who wrote the '2020 Letter to Shareholders'?

a)

Bezos, J.

b)

Cook, T.

c)

Musk, E.

d)

Nadella, S.

82.

Which review published the article 'An Inside View of IBM's Innovation Jam' by Bjelland, O.M. and Wood, R.C.?

a)

MIT Sloan Management Review

b)

Harvard Business Review

c)

California Management Review

d)

Academy of Management Review

83.

What is the title of the book by Cord, D.J. published in 2014?

a)

The Decline and Fall of Nokia

b)

The Rise of Mobile Giants

c)

Inside the Smartphone Revolution

d)

Nokia: A Finnish Tale

84.

Who are the authors of 'The Innovation Mindset in Action: 3M Corporation'?

a)

Govindarajan, V. and Srinivas, S.

b)

Porter, M. E. and Heppelmann, J. E.

c)

Christensen, C. M. and Overdorf, M.

d)

Kanter, R. M. and Tushman, M. L.

85.

Which journal published 'Connect and Develop' by Huston, L. and Sakkab, N.?

a)

Harvard Business Review

b)

MIT Sloan Management Review

c)

Journal of Product Innovation Management

d)

California Management Review

86.

What is the title of the book by Levy, S. published in 2021?

a)

In The Plex: How Google Thinks, Works, and Shapes Our Lives

b)

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

c)

Steve Jobs: The Exclusive Biography

d)

The Shallows: What the Internet Is Doing to Our Brains

87.

Which company published the 'AI for Good: 2023 Annual Report'?

a)

Microsoft

b)

Google

c)

IBM

d)

Amazon

88.

What is the title of the report published by Planview in 2022?

a)

Innovation Management Maturity Model

b)

Project Portfolio Trends Report

c)

Agile Transformation Insights

d)

Digital Strategy Benchmark

89.

Who is the author of 'The Startup Way'?

a)

Ries, E.

b)

Peter Thiel

c)

Ben Horowitz

d)

Sheryl Sandberg

e)

Eric Schmidt

90.

What is the title of the book by Vance, A. published in 2015?

a)

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

b)

Steve Jobs: The Exclusive Biography

c)

Becoming

d)

The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution