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WorksheetsE-commerce Quiz
Total questions: 150
Worksheet time: 1hrs 15mins
E- commerce can be defined as:
the use of the Internet, the Web, and mobile apps to transact business.
the use of any Internet technologies in a firm's daily activities.
the digital enablement of transactions and processes within an organization.
any digitally enabled transactions among individuals and organizations.
Which of the following is an example of e-business?
Amazon's inventory control system
the Amazon.com Web site
an Amazon mobile app
Amazon's Pinterest page
Which of the following terms can be considered synonymous with the term e-commerce?
e-business
digital commerce
the Internet
the Web
Which of the following is not a unique feature of e-commerce technology?
interactivity
social technology
information asymmetry
richness
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
ubiquity
information density
personalization
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
ubiquity
global reach
information density
social technology
Which of the following is the best definition of transaction cost?
the expense of changing national or regional prices
the cost of participating in a market
the cost of finding suitable products in the market
the cost merchants pay to bring their goods to market
In 2015, the world's online population was estimated to be around:
310 million.
3.1 billion.
31 billion.
310 billion.
Which of the following features of e-commerce technology is related to the concept of network externalities?
richness
interactivity
universal standards
information density
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
Marketing messages had little richness.
The smaller the audience reached, the less rich the message.
The larger the audience reached, the less rich the message.
Richness was unrelated to reach.
Interactivity in the context of e-commerce provides which of the following functionalities?
the ability to physically touch and manipulate a product
complexity and content of a message
the ability of consumers to create and distribute content
the enabling of two-way communication between consumer and merchant
The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?
subscription costs
fixed costs
menu costs
variable costs
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
unfair competitive advantage
imperfect competition
dynamic pricing
Which of the following is a physical place you visit in order to transact?
marketspace
marketplace
social network
the Internet
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
ubiquity
interactivity
reach
information density
Which of the following refers to the complexity and content of a message?
richness
reach
information density
interactivity
E-commerce is available just about everywhere and anytime. This is known as ________.
richness
information density
ubiquity
reach
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
consumer-to-consumer (C2C)
social e-commerce
mobile e-commerce
business-to-business (B2B)
Which of the following is an example of social e-commerce?
Amazon
eBay
Wikipedia
Business-to-consumer (B2C) e-commerce in the United States:
has grown at double-digit rates between 2010 and 2015.
has less revenue than C2C e-commerce.
now constitutes over 50% of the overall U.S. retail market.
is growing more slowly as it confronts its own fundamental limitations.
Which of the following is not true about the use of apps?
The average U.S. consumer spends over two hours a day using apps.
Users still spend less time using apps than they do using desktops or mobile Web sites.
Apps are easier to control and monetize than Web sites.
Around 280 million people worldwide launch a smartphone app more than 60 times a day.
Which of the following is an example of an on-demand service company?
YouTube
Airbnb
Tumblr
Which of the following is an example of B2B e-commerce?
Airbnb
Groupon
Go2Paper
Which of the following is an example of C2C e-commerce?
Amazon
Groupon
Craigslist
Go2Paper
All of the following are examples of social networks except:
Instagram.
Twitter.
Y Combinator.
Pinterest.
Which of the following statements about e-commerce in the United States in 2015 is not true?
Social e-commerce generates more revenue than mobile e-commerce.
About 200 million U.S. consumers use mobile apps.
On-demand service firms are fueling the growth of local e-commerce.
Growth rates for retail e-commerce are higher in Europe than in the United States.
In 2015, roughly ________ million people in the United States accessed the Internet via tablets.
59
94
159
194
Which of the following is not a major business trend in e-commerce in 2015-2016?
Mobile e-commerce continues to grow.
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
On demand service companies garner multi-billion dollar valuations.
Mobile and social advertising platforms begin to challenge search engine marketing.
29.Which of the following is not a major technology trend in e-commerce in 2015-2016
Mobile messaging services become popular with smartphone users.
B) Firms are turning to business analytics to make sense out of Big Data.
C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing.
D) Computing and networking component prices increase dramatically.
All of the following are major social trends in e-commerce in 2015-2016 except for:
concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies.
the continuing conflict over copyright management and control.
the refusal of online retailers to accept taxation of Internet sales.
the growth of government surveillance of Internet communications.
Which of the following is not a major business trend in e-commerce in 2015-2016?
the growth of a mobile app ecosystem
the weakening revenues of B2B e-commerce
the emergence of social e-commerce
the growth of the on-demand service firms
Which of the following describes the basic Web policy of large firms during the Invention period?
Integrate social networks and the mobile platform with Web site marketing.
Emphasize the necessity for the Web to generate profits.
Use the Web to sell complex goods and services online.
Maintain a basic, static Web site depicting the firm's brand.
The size of the B2B market in 2015 was estimated to be around:
$630 million.
$6.3 billion.
$630 billion.
$6.3 trillion.
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
The Web was the original 'killer app.'
The Web provides access to pages written in HyperText Markup Language.
The Web is both a communications infrastructure and an information storage system.
In 2015, there were an estimated ________ Internet hosts.
1 million
10 million
100 million
1 billion
All of the following can be considered a precursor to e-commerce except:
the development of the smartphone.
Baxter Healthcare's PC-based remote order entry system.
the French Minitel.
the development of Electronic Data Interchange standards.
Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?
Telex
the Baxter Healthcare system
the French Minitel
EDI
In which year can e-commerce be said to have begun?
1983
1985
1995
2001
All of the following are issues facing Pinterest except:
copyright infringement.
inability to retain users.
spam.
scams.
Which of the following is a characteristic of e-commerce during the Invention period?
mobile technology
earnings and profit emphasis
disintermediation
extensive government surveillance
All of the following are examples of Web 2.0 sites and applications except:
photo-sharing sites.
blogs.
wikis.
auction sites.
Which of the following is not a characteristic of a perfect competitive market?
Price, cost, and quality information are equally distributed.
A nearly infinite set of suppliers compete against one another.
Customers have access to all relevant information worldwide.
It is highly regulated.
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
a nearly perfect information marketspace.
friction-free commerce.
disintermediation.
fast follower advantage.
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase.
market middlemen are displaced.
information is equally distributed and transaction costs are low.
firms are able to gather monopoly profits.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
a huge infusion of venture capital funds.
an emphasis on quickly achieving very high market visibility.
visions of profiting from new technology.
Which of the following statements is not true?
No one academic perspective dominates research about e-commerce.
Economists take a purely technical approach to e-commerce.
There are two primary approaches to e-commerce: behavioral and technical.
Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Which of the following is one of the three primary societal issues related to e-commerce?
liability
anonymity
equity
intellectual property
Which business application is associated with the technological development of local area networks and client/server computing?
transaction automation (e.g., payroll)
desktop automation (e.g., word processing)
industrial system automation (e.g., supply chain management)
workgroup automation (e.g., document sharing)
Above all, e-commerce is a ________ phenomenon.
technology driven
finance-driven
sociological
government-driven
Which of the following is not an element of friction-free commerce?
Information is equally distributed.
Transaction costs are high.
Prices can be dynamically adjusted to reflect actual demand.
Unfair competitive advantages are eliminated.
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
network effect
disintermediation
friction-free commerce
first mover advantage
Which of the following was the original 'killer app' that made the Internet commercially interesting and extraordinarily popular?
e-commerce
The World Wide Web
social networks
mobile apps
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
zooming
grazing
showrooming
webrooming
Which of the following is an example of an e-commerce first mover that failed?
Etsy
eToys
eBay
E*Trade
Which of the following statements is not true?
Information asymmetries are continually being introduced by merchants and marketers.
Intermediaries have not disappeared.
Overall transaction costs have dropped dramatically.
Brands remain very important in e-commerce.
Which of the following is not true regarding e-commerce today?
Economists' visions of a friction-free market have not been realized.
Consumers are less price-sensitive than expected.
There remains considerable persistent price dispersion.
The market middlemen disappeared.
Which of the following is a characteristic of the Consolidation phase of e-commerce?
predominance of pure online strategies
emphasis on revenue growth versus profits
brand extension and strengthening becomes more important than creating new brands
shift to a technology-driven approach
Which of the following is a characteristic of the Reinvention phase of e-commerce?
massive proliferation of dot-com start-ups
widespread adoption of broadband networks
rapid growth of search engine advertising
expansion of e-commerce to include services as well as goods
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success.
They were a technological success but a business failure.
They were a technological failure but a business success.
They were a mixed technological and business success.
The early years of e-commerce are considered:
the most promising time in history for the successful implementation of first mover advantages.
an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted.
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
The early years of e-commerce were driven by all of the following factors except:
an emphasis on exploiting traditional distribution channels.
a huge infusion of venture capital funds.
an emphasis on quickly achieving very high market visibility.
visions of profiting from new technology.
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Market strategy; market opportunity
Value proposition; revenue model
Competitive advantage; competitive environment
Revenue model; market opportunity
Which element of the business model addresses what a firm provides that other firms do not and cannot?
competitive environment
competitive advantage
market strategy
value proposition
A firm's ________ describes how a firm will produce a superior return on invested capital.
value proposition
revenue model
market strategy
competitive advantage
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
subscription revenue model
transaction fee revenue model
affiliate revenue model
Which of the following companies uses a transaction fee revenue model?
Yahoo
E*Trade
Birchbox
Which of the following is an example of the affiliate revenue model?
Scribd
eBay
L.L. Bean
MyPoints
Which of the following factors is not a significant influence on a company's competitive environment?
how many competitors are active
what the market share of each competitor is
the availability of supportive organizational structures
how competitors price their products
The existence of many competitors in any one market segment may indicate:
an untapped market niche.
the market is saturated.
no one firm has differentiated itself within that market.
a market that has already been tried without success.
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
one firm develops an advantage based on a factor of production that other firms cannot purchase.
one participant in the market has more resources than the others.
competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
angel investors.
crowdfunders.
incubators.
venture capital investors.
A ________ specifically details how you plan to find customers and to sell your product.
sales analysis
business plan
competitive strategy
market strategy
Which of the following is not a variation of the e-tailer business model?
bricks-and-clicks
virtual merchant
market creator
manufacturer-direct
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
Walmart
Target
Bluefly
Staples
In 2018, the overall retail market in the United States was estimated to be about:
$53 trillion.
$5.3 trillion.
$530 billion.
$53 billion.
In general, the key to becoming a successful content provider is to:
own the content being provided.
own the technology by which content is created, presented, and distributed.
provide online content for free.
provide other services as well as online content.
Which of the following uses a subscription-based sales revenue model?
Yahoo
eBay
MyPoints
Dollar Shave Club
Which of the following is an unfair competitive advantage?
brand name
access to global markets
lower product prices
superior technology
Which of the following gives a business model the most credibility with outside investors?
the firm's management team
the firm's value proposition
the firm's market opportunity
the firm's market strategy
Which of the following statements about Foursquare is not true?
Foursquare combines a social network business model with location-based technology.
Foursquare initially struggled to find profitability.
The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app.
Foursquare's users are typically amenable to having their location tracked and their data collected, since tracking users' location is the express purpose of the app.
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
incubators
angel investors
crowdfunders
venture capital investors
Which of the following is another name for a revenue model?
business model
business strategy
financial model
financial statements
All of the following can be considered examples of the market creator business model except:
eBay.
Priceline.
Uber.
________ is defined by company using its competitive advantage to gain in surrounding markets.
Market strategy
Differentiation
Leverage
Focus
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):
incubator.
angel investor.
venture capital investor.
crowdfunder.
Which of the following is not a key element of an elevator pitch?
exit strategy
growth metrics
legal structure
market opportunity
First movers often fail because:
their competitive advantage is unfair.
they lack complementary resources needed to sustain their advantages.
they are operating in a perfect market.
they fail to leverage their competitive assets.
Which of the following is not considered a portal?
Yahoo
MSN
Amazon
AOL
Portals primarily generate revenue in all of the following ways except:
charging advertisers for ad placement.
collecting transaction fees.
sales of goods.
charging subscription fees.
The basic value proposition of community providers is:
they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers.
they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact.
they increase customers' productivity by helping them get things done faster and more cheaply.
eBay uses all of the following business models except:
B2C market creator.
C2C market creator.
content provider.
e-commerce infrastructure provider.
All of the following are business models employed in the online music industry except:
subscription.
peer-to-peer streaming.
download-and-own.
cloud streaming.
The financial services, travel services, and job placement services industries typically use the ________ business model.
community provider
transaction broker
market creator
e-tailer
In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
market creator
community provider
e-tailer
portal
All of the following are examples of business-to-business (B2B) business models except:
e-distributors.
e-procurement.
exchanges.
portals.
What is the primary revenue model for an e-distributor?
sales
transaction fee
advertising
subscription
Amazon Business is an example of which of the following business models?
B2B service provider
exchange
e-distributor
industry consortia
Ariba is an example of a(n)________.
e-distributor
portal
e-procurement firm
Industry consortium
Over the past decade, the number of exchanges has:
greatly increased.
diminished sharply.
stayed about the same.
increased slowly but steadily.
The Seam is an example of a(n):
private industrial network.
exchange.
industry consortium.
e-distributor.
A ________ marketplace supplies products and services of interest to particular industries.
perfect
differentiated
horizontal
vertical
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
global reach
richness
interactivity
personalization
Which of the following is not a primary activity in a firm value chain?
outbound logistics
finance/accounting
operations
after-sales service
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
value chain
value system
value web
business strategy
you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
enable individual customization of the product by consumers.
implement a strategy of commoditization.
adopt a strategy of cost competition.
develop a scope strategy to compete within a narrower market segment.
A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
scope
differentiation
commoditization
focus
________ technologies are technologies that enable the incremental improvement of products and services.
Sustaining
Differentiating
Disruptive
Commodity
Which of the following occurred during the Commercialization phase of Internet development?
The fundamental building blocks of the Internet were realized in actual hardware and software.
Mosaic was invented.
The Domain Name System was introduced.
NSF privatized the operation of the Internet's backbone.
During which phase of the development of the Internet was the Domain Name System (DNS) introduced?
Commercialization phase
Institutional phase
Innovation phase
Consolidation phase
Which of the following is not one of the basic technological foundations of the Internet?
client/server computing
FTP
TCP/IP
packet switching
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
routing.
the Transmission Control Protocol.
packet switching.
the File Transfer Protocol.
Which of the following is the core communications protocol for the Internet?
Telnet
FTP
TCP/IP
TLS
The Transport Layer of TCP/IP is responsible for which of the following?
placing packets on and receiving them from the network medium
addressing, packaging, and routing messages
providing communication with the application by acknowledging and sequencing the packets to and from the application
providing a variety of applications with the ability to access the services of the lower layers
The Internet Layer of TCP/IP is responsible for which of the following?
placing packets on and receiving them from the network medium
B) addressing, packaging, and routing messages
C) providing communication with the application by acknowledging and sequencing the packets to and from the application
D) providing a variety of applications with the ability to access the services of the lower layers
n IPv4 address is expressed as a:
32-bit number that appears as a series of four separate numbers separated by semicolons.
64-bit number that appears as a series of four separate numbers separated by semicolons.
64-bit number that appears as a series of four separate numbers separated by periods.
32-bit number that appears as a series of four separate numbers separated by periods.
The ________ allows a natural language expression, such as Google.com to represent a numeric IP address.
uniform resource locator system
Internet protocol addressing schema
domain name system
assigned numbers and names (ANN) system
The address used by a browser to identify the location of content on the Web is called:
a domain name.
a uniform resource locator.
an IP address.
a file path.
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
It is easy to expand capacity by adding servers and clients.
Each client added to the network increases the network's overall capacity and transmission speeds.
Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer.
There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.
________ is a model of computing in computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the Internet.
Client/server computing
P2P computing
Mobile computing
Cloud computing
Which of the following protocols is used to send mail to a server?
IMAP
FTP
HTTP
SSL
Where does TLS operate within TCP/IP?
between the Internet Layer and the Transport Layer
between the Transport Layer and the Application Layer
between the Network Interface Layer and the Transport Layer
between the Internet Layer and the Application Layer
Which of the following statements about cloud computing is not true?
A public cloud is typically used by companies with stringent privacy and security requirements.
Dropbox is an example of a public cloud.
Hybrid clouds offer both public and private cloud options.
A private cloud hosted internally or externally.
________ is used to allow remote login on another computer.
Telnet
FTP
HTTP
SSL
________ is a utility program that allows you to check the connection between your client and a TCP/IP network.
Ping
Telnet
Tracert
Finger
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture?
fiber optics
Wi-Fi
IPv6
client/server computing
Which of the following are specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations?
routers
Web servers
IP servers
packet servers
Which of the following is a set of rules for transferring data?
protocol
packet
router
IP address
Which of the following is not a basic type of cloud computing service?
IaaS
PaaS
SaaS
FiOS
Which of the following are central directories that list all domain names currently in use for specific domains?
Web servers
root servers
client servers
DNS servers
Which of the following was the original purpose of the Internet?
to provide a network that would allow businesses to connect with consumers
to link large mainframe computers on different college campuses
to develop a military communications systems that could withstand nuclear war
o enable government agencies to track civilian communications
Which of the following is a utility program that allows you to track the path of a message you send from your client to a remote computer on the Internet?
Telnet
Ping
IMAP
Tracert
Who wrote the first paper on packet switching networks?
J.C.R. Licklider
Ray Tomlinson
Leonard Kleinrock
Vint Cert
Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems?
IETF
IAB
W3C
ICANN
TCP/IP operates in which layer of Internet architecture?
Network Technology Substrate layer
Middleware Services layer
Transport Services and Representation Standards layer
Applications layer
The Web runs in which layer of Internet architecture?
Network Technology Substrate layer
Middleware Services layer
Transport Services and Representation Standards layer
Applications layer
The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the:
A) Network Technology Substrate layer.
B) Middleware Services layer.
C) Transport Services and Representation Standards layer.
D) Applications layer.
The backbone of the Internet is formed by:
A) Internet Exchange Points (IXPs).
B) Tier 1 ISPs.
C) Network Access Points (NAPs).
D) Metropolitan Area Exchanges (MAEs).
When talking about the physical elements of the Internet, the term redundancy refers to:
A) transmitting multiple copies of a single packet to safeguard against data loss.
B) the use of tiered high-speed switching computers to connect the backbone to regional and local networks.
C) delays in messages caused by the uneven flow of information through the network.
D) multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
A) Internet Engineering Steering Group (IESG)
B) World Wide Web Consortium (W3C)
C) Internet Engineering Task Force (IETF)
D) Internet Society (ISOC)
The ________ helps define the overall structure of the Internet
A) IAB
B) IESG
C) W3C
D) ITU
Which of the following is not true about the mobile platform?
A) Most smartphones use Intel chips.
B) The number of cell phones worldwide exceeds the number of PCs.
C) Over a third of the world's cell phones are smartphones.
D) Smartphones use flash memory chips.
Which of the following organizations involved with Internet governance has the United States recently announced it would give up control over?
A) ICANN
B) IGF
C) NTIA
D) IANA
Internet traffic is predicted to do which of the following over the next five years?
A) decrease
B) double
C) triple
D) quadruple
Which of the following is not a concern about IoT?
A) the high cost of sensors
B) interoperability
C) security
D) privacy
Which of the following is not a limitation of the current Internet?
A) the continued reliance on cables and wires for connectivity
B) limited bandwidth, which causes congestion and cannot adequately handle video and voice traffic
C) architectural restrictions, which stipulate that numerous requests for the same file must each be answered individually, slowing network performance
D) the difficulty in expanding capacity by adding servers and clients
The first Web browser to make it possible to view documents on the Web with colored background, images, and animations was:
A) Netscape Navigator.
B) Mosaic.
C) Mozilla.
D) Internet Explorer.
In the address http://www.company.com/clients.html, which of the following is the top-level domain?
Which of the following is currently the most popular Web browser?
A) Internet Explorer
B) Safari
C) Chrome
D) Firefox
The concept behind document formatting had its roots in which of the following?
A) XML
B) SGML
C) HTML
D) GML
All of the following are characteristics of HTML5 except:
A) a video element that replaces plug-ins such as Flash, QuickTime, and RealPlayer.
B) use of CSS3.
C) ability to access built-in functionality of mobile devices, such as GPS and swiping.
D) support for digital rights management.
