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WorksheetsPrinciples of Marketing Quiz
Total questions: 60
Worksheet time: 2hrs 45mins
A local café offers a 20% discount during rainy days to increase sales. This is an example of which principle?
Product
Price
Place
People
A sari-sari store makes sure to stock school supplies during back-to-school season. What principle is shown?
Promotion
Place
People
Process
Starbucks writes customer names on cups to personalize orders. Which “P” does this show?
People
Physical Evidence
Process
Promotion
Coca-Cola producing Coke Zero to cater to health-conscious customers applies which principle?
Product
Price
Place
Process
Jollibee runs TV ads showing family bonding moments. This reflects:
Price Principle
Promotion Principle
People Principle
Process Principle
A hotel receptionist greets guests warmly upon arrival. This shows:
Place
People
Promotion
Physical Evidence
Lazada delivers directly to customers’ homes. This is an example of:
Place Principle
Price Principle
Product Principle
Process Principle
A spa giving free trials of its new massage service applies:
Reliability
Intangibility Management
Assurance
Empathy
A clothing brand shifts from plastic bags to eco-bags. Which principle is highlighted?
Fair Trade
Sustainable Packaging
Energy Efficiency
Long-Term Responsibility
A vitamin brand only advertises health benefits proven by research. This is an example of:
Honesty in Advertising
Promotion Principle
People Principle
Assurance
McDonald’s golden arches are an example of:
People
Product
Physical Evidence
Process
A bank introducing online transactions instead of long lines demonstrates:
Process Principle
Place Principle
Promotion Principle
Product Principle
Grab drivers arriving at the expected time show:
Reliability
Responsiveness
Service Experience
Empathy
A company running a tree-planting campaign as part of its marketing shows:
Cultural Sensitivity
Responsibility to Society
Fair Pricing
Physical Evidence
A barber shop providing the same haircut quality in every visit demonstrates:
Service Experience
Reliability
Responsiveness
Assurance
A fast-food drive-thru ensures quick and convenient service. Which principle is applied?
Process
Place
People
Product
Tesla develops electric cars to reduce pollution. Which principle is applied?
Long-Term Responsibility
Energy Efficiency
Eco-Friendly Products
Waste Reduction
Nike featuring LeBron James in ads is an example of:
Product
Price
Promotion
People
A sari-sari store avoids overpricing water during a typhoon. This shows:
Fair Pricing
Promotion
Place
Energy Efficiency
A clothing brand avoids printing offensive religious designs. This reflects:
Respect for Customers
Cultural Sensitivity
Inclusivity
Promotion
A theme park ensures guests enjoy rides and have friendly staff. This shows:
Service Experience
Reliability
Responsiveness
Empathy
A gym updates its equipment after feedback. This applies:
Assurance
Continuous Improvement
Physical Evidence
Promotion
Shopee sellers reuse boxes for delivery. This promotes:
Energy Efficiency
Waste Reduction
Fair Trade
Process
A call center agent patiently assists even with repeated customer questions. This demonstrates:
Respect for Customers
People Principle
Empathy
Assurance
A doctor displaying certifications in his clinic is an example of:
Physical Evidence
Assurance
Promotion
Reliability
A local bakery selling sugar-free bread for diabetic customers shows:
Product Principle
Price Principle
Place Principle
Promotion Principle
A coffee shop sourcing beans directly from farmers shows:
Eco-Friendly Products
Fair Trade Practices
Waste Reduction
Inclusivity
Starbucks offering discounts for reusable cups highlights:
Consumer Awareness
Fair Pricing
Cultural Sensitivity
Assurance
An airline following strict safety standards shows:
Empathy
Reliability
Assurance
Intangibility
A school offering scholarships to all qualified students promotes:
Inclusivity & Equality
Fair Pricing
Environmental Care
Promotion
The principle focused on creating goods/services that satisfy customer needs.
The “P” that ensures products are accessible in the right place and time.
A company’s logo, receipts, and store design are examples of this.
The 7Ps of marketing model is also called the __________.
The principle that emphasizes value customers are willing to pay.
A strategy that involves communicating product benefits to customers.
The principle that highlights the role of employees and staff in service delivery.
The system or method of delivering services efficiently.
The ethical principle that avoids exaggerating or lying in ads.
Charging normal prices for bottled water during a typhoon shows which ethical principle?
The responsibility of businesses to avoid harmful products and practices.
Adjusting ads during Ramadan is an example of __________.
Marketing that shows people of all genders and abilities represents __________.
Showing certifications in a clinic is an example of __________.
A barber giving consistent haircut quality each visit shows __________.
Free trials in a spa represent which service principle?
Quickly replacing a wrong food order reflects __________.
A nurse comforting patients is an example of __________.
A theme park providing a fun and smooth guest journey highlights __________.
Adding new gym equipment after feedback represents __________.
Reusable bottles sold instead of plastic are __________.
McDonald’s switching to paper straws represents __________.
Factories upgrading to energy-efficient machines demonstrate __________.
Paying local producers fairly is an example of __________.
Composting food leftovers shows __________.
Campaigns teaching customers to use less plastic reflect __________.
Electric cars developed to reduce pollution are __________.
This type of marketing ensures growth without harming future generations.
Another term for the 7 principles of service marketing is __________.
The overall goal of the marketing principles is to create __________ and build strong relationships.
