Which of the following positions is a sports marketing position:

Which of the following positions creates the marketing budget for a sports organization:

Which of the following sports marketing activities involves creating promotional copy for printed publications:

Which of the following marketing activities involves selling airtime for sponsors’ messages broadcast over the PA system at games:

Which of the following marketing activities involves keeping detailed ticket sales records:

Which of the following marketing activities usually involves planning youth clinics for fans:

Which of the following marketing activities involves responsibility for a sports organization’s licensing activities:

Which of the following marketing activities involves writing press releases and organizing news conferences for a sports organization:

Which of the following marketing activities involves answering fan mail for a sports organization:

How does event marketing differ from sports marketing?

Which of the following would be considered an event in event marketing:

Most event firms specialize in

You are marketing the premier of a new Lexus model, which will be revealed at a car show in Detroit. You’re in charge of advertising. Which of the following would be your responsibility:

You’re in charge of sales promotions for a famous author’s latest book-signing tour. Which of the following would be your responsibility:

As a public-relations director, which of the following would be one of your job duties:

A person responsible for matching up corporations with events that reach their target market has a career in

You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility:

Assigning workers to their proper posts at a charity run/walk is the responsibility of a

Which of the following is the most crucial step in starting a sports or event marketing career:

Determine whether the following statement is true or false: Two prospects may buy the same product to obtain different benefits.

The reasons that cause people to purchase products are called

Which of the following buying motives could best be described as emotional:

Which of the following is a patronage buying motive:

Which of the following is a true statement:

Which of the following has the greatest influence on a customer’s buying decision:

Why do salespeople attempt to determine prospect buying motives?

By observing prospects’ facial expressions, you can learn

The initial questions asked of a prospect should be based on the common buying motives for the good or service because prospects

The salesperson who is trying to determine a customer’s buying motives should

Which of the following would indicate to customers that you, the salesperson, want to listen:

A statement such as “I understand why you feel that way” is a typical example of which of the following techniques:

How do customers benefit from the effective use of buying motives in selling?

Which of the following is a way that the effective use of buying motives benefits the business:

Determine the customers’ buying motives.

When customers make purchases, they are actually buying the __________ that products offer.

When people make purchases on the basis of reason or logic, they are using __________

buying motives.

When customers buy on the basis of their feelings or impulses, they are using __________

buying motives.

Customers purchase from one business rather than another because of __________

buying motives.

The concern for a product’s durability can best be described as a(n) __________ buying motive.

Which of the following are characteristics of a sporting event:

Who must be present for a sporting event to take place?

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

Participating in an exercise class at the local health club is an example of

When you read a news article about a star athlete, you are using the product of

What do the unorganized participants in sports have that the organized participants do not have?

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

Which of the following help create the excitement and enthusiasm that make the games what they are:

The businesses that make sporting events available to those who cannot attend in person are

One of the main reasons why many businesses sponsor a sport product or event is to

Which of the following is an example of marketing sporting events:

Marketing sporting goods and services involves a __________ focus.

Businesses that place ads on the scoreboard at college football games are using the sport as a

Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing

What has the growth of the sports industry created?

Which of the following is one of the benefits you receive when you participate in unorganized sports:

What benefit does a major sporting event or popular sports attraction provide to a city?

What often transfers from a sports team to the city it calls home?

One way that sports benefit society in general is by creating additional opportunities for

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

To buy a product, customers in a market must first

A target market can be described as the

When examining a market, marketers primarily notice its

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in __________ marketing.

The same person can be included in more than one

When using mass marketing, marketers seek to appeal to the __________ market.

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

Market segmentation is about dividing the market into __________ groups.

When the total market is divided, one of its groups is called a market

The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in

Mass marketing is not as precise as __________ marketing.

Today’s customers are not influenced by mass marketing alone because they are more

Marketers divide their markets by grouping customers according to their

Sorting customers by their physical and social characteristics is called _________ segmentation.

The community college has decided to market its evening classes to women ages 18–30 who are high school graduates. What type of segmentation is the college using?

The characteristic that reflects where customers fit in the day-to-day buying routine is their

Geographic segmentation is dividing a market by where customers are

When marketers sort customers psychographically, they divide them by

Jackie is interested in predicting what special events result in higher demand for chocolate. She should conduct behavioral segmentation based on

Which of the following is a requirement for good decision-making:

Which of the following are common types of data used by marketers:

Which of the following is an example of a fact:

Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)

Which of the following is an example of a prediction:

Which of the following is an example of data that marketers could gather from the company’s sales team:

Which of the following pieces of data give a wealth of information about a customer:

A piece of easily observable data about a competitor is its

The best source for data about the goods and services a company needs to buy for its own operation is its

Which of the following is an example of a trade journal:

Having appropriate data helps marketers set goals that are

Which of the following is a product strategy that marketers devise using available data:

Marketers use data to determine pricing strategies such as

Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of an overall

Which of the following is a place strategy that marketers devise using available data:

Marketers must use data to estimate costs for projects and allocate funds appropriately. This is known as

Which of the following is a way that marketers can use data to follow up on any problems or issues with a product:

Data obtained from negative outcomes can help marketers

Which of the following is a true statement about the wise use of available data:

Using data wisely can help a company save money by

Which of the following is an example of secondary data:

One reason that marketers conduct secondary research is to

Marketers look for internal data in

Which of the following is an example of internal data:

Which of the following is an example of external data:

Which of the following is a true statement about external data:

Primary research collects data for

Marketers often conduct primary research when secondary research

Which of the following is a reason that marketers conduct qualitative research:

Which of the following is a true statement about qualitative research:

Which of the following is an example of quantitative data:

Which of the following is a true statement about quantitative research:

Which of the following is an advantage of secondary research:

Secondary research is cost-effective for marketers because the data

Which of the following is a disadvantage of secondary research:

A marketer is having difficulty finding data about a competitor because the competitor’s financial records have not been made public. Which disadvantage of secondary research does this situation illustrate?

Which of the following is an advantage of primary research:

How is primary research different now than it was in the past?

What is the main disadvantage of conducting primary research?

Which of the following is a reason that some marketers choose to outsource marketing-research activities:

Which of the following products is a sporting event:

Which of the following is an example of a venue:

Which of the following is a non-sport event:

Which of the following is a sporting good:

Which of the following products is licensed merchandise:

A baseball game broadcast on the radio is an example of

Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates owned by the rink. Which of the following sport/event products are Dan and Kelly consuming:

Tatiana takes her lucky tennis racket to be restrung. Which of the following products is she consuming:

The most basic distinction between goods and services states that goods are __________ products.

A high school basketball team won the state championship last year but didn’t even make the playoffs this year. This is an example of a(n) __________ sport product.

Your band is having a concert to raise money for charity. You have 15 tickets left to sell before the performance on Thursday night. This is an example of a(n) __________ product.

Simon was determined to get the new golfing video game. The game costs $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind buying the game from somewhere other than the mall. This is an example of

Which of the following is a sporting good made available through a sports service:

The overall impression consumers get from a product’s unique name, design, or symbol is the product’s

Which of the following is a reason that sports/event marketers use branding:

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

Mario loves Reebok running shoes and won’t buy any other kind. This is called brand

Since a team’s performances are inconsistent from game to game, sports marketers might try to attract consumers by

Rodrigo and his friends went to the state fair. The fair itself was great, but they had trouble finding a place to park, several of the ride attendants were rude, and the bathrooms were really dirty. Overall, Rodrigo and his friends gave the fair a “C” rating. The close link between the fair and all the product elements involved with the fair is known as

Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of