WorksheetsPPAD Week 5 '25
Total questions: 11
Worksheet time: 7mins
Which major streaming/tech company just secured exclusive U.S. broadcast rights for Formula One (F1) starting in 2026?
Netflix
Amazon
Apple TV
Disney +
Under the new F1 deal, the annual U.S. rights fee is reported to be around which figure?
US $140–150 million per year
US $300 million per year
US $50 million per year
US $90 million per year
The Barclays Women’s Super League (WSL) has entered into a new commercial agreement with British Gas as the official energy partner. What is a key commercial aim of this partnership?
o reduce ticket pricing for the league to zero.
To use the energy-brand’s customer base to drive attendance and engagement with the women’s game.
To merge the energy brand’s operations with club operations.
To make the energy brand become the title sponsor of a men’s Premier League club.
For the 2025-26 season, the WSL’s domestic broadcast rights are shared between Sky Sports and the BBC. What commercial significance does this carry?
It means the WSL will be exclusive to pay-per-view only.
It de-values the league by splitting rights across broadcasters.
It means no games will be shown on free-to-air TV.
It demonstrates major investment in women’s sport broadcasting and the growing value of media rights.
A current major trend in sports sponsorship is that brands are moving beyond simple logo placement and now demand ___ from their sports partnerships.
only stadium signage
integration of values, measurable engagement & digital activation
exclusive naming rights for the athlete only
guarantees of winning championships
One of the contemporary issues for UK sport organisations is the need to measure the return on investment (ROI) of sponsorship deals. Which of the following is not part of a good ROI-measurement approach?
Only counting the number of logos visible on TV and ignoring fan behaviour
Tracking social media engagement influenced by the sponsorship
Monitoring website traffic, conversions, brand metrics linked to the deal
Considering intangible benefits like improved brand perception alongside direct sales
How confident do you feel about the skills audit and reflection task you completed earlier in the module?
Very confident — I understood what to do and why
Fairly confident — I understood most of it
Not very confident — I wasn’t sure what to include
Not confident at all
How well do you now understand the difference between primary and secondary research?
Very well
Quite well
Still a bit unsure
Not confident yet
Which learning activities have helped you develop your skills most effectively?
Lectures
Seminar discussions and group activities
Weekly quizzes (e.g., commercial awareness)
Independent reading and research
How would you describe your engagement in weekly seminars?
Always active and contributing
Sometimes engaged
Mostly listening
Often absent or disengaged
Which element of PPAD has had the biggest impact on your development so far?
