WorksheetsSmart Insights Worksheet Questions
Total questions: 10
Worksheet time: 5mins
What was the main aim of Smart Insights when it launched in 2010?
To create social media advertising tools
To support marketers with a planned approach to data-driven digital marketing
To sell marketing automation software
To provide offline training seminars
Which of the following was not one of Smart Insights’ five manifesto calls to action?
Digital marketing is marketing
Joined-up, customer-centred marketing is essential
Be agile
Focus only on social media advertising
What market gap did Smart Insights aim to fill?
Lack of free keyword research tools
Lack of guidance on integrating digital tactics using a data-driven strategy
Lack of online design tools
Lack of traditional marketing textbooks
What type of business model does Smart Insights use?
Fully ad-funded
Freemium subscription model
One-time software licence
Franchise licensing model
Why did Smart Insights shift away from simple banner advertising?
Banner ads were too expensive
Their audience disliked digital ads
Limited B2B page impressions made CPC banners ineffective
They had no advertisers interested in online ads
Which technology platform is used by Smart Insights for its CMS?
Shopify
WordPress
Squarespace
Drupal
Which channel brings the highest percentage of visits to the Smart Insights site?
Social media
Referral traffic
Organic search
Email marketing
What percentage of Smart Insights’ audience uses desktop devices?
25%
50%
75%
90%
Which social media platform drives the highest proportion of visits?
Why does Smart Insights invest heavily in high-quality content, reports, and infographics?
To reduce web hosting costs
To attract backlinks, support SEO, and demonstrate thought leadership
To replace their need for email marketing
To eliminate the need for paid search
