In an overall sense, where does marketing occur?

Which of the following cannot be marketed?

The process of planning, promoting, pricing, selling, and distributing products to satisfy customers’ wants and needs.

Which marketing function can help businesses predict how much will be sold in a given period of time?

Transportation, storage, and inventory control are activities of which marketing function?

What function is concerned with making decisions about investments and credit?

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?

Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?

Landyn and Dalton recently dined at Outback steakhouse. Upon completing their meal, they completed a customer comment card rating the restaurant’s food, service, and atmosphere. What marketing function did they participate in?

Surfside Casuals rents warehouse space during the months of January and February to store merchandise ordered for the spring and summer seasons. What marketing function does this activity demonstrate?

Adding new features to a product, such as updating the iphone, is an example of which marketing function?

Raising the price of the hot new Christmas toy because of predicted increase demand is an example of which marketing function?

Suave wants to add a new coconut/chocolate flavor to their shampoo line. What type of utility does this fall under?

Which of the following is an example of adding utility to a product?

A store’s policy states “we accept only cash.” Which marketing utility does this affect?

A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?

All of the Valentine’s candy is stores is marked down after Valentine’s day because it is no longer deemed to have as much value to customers. Which marketing utility is this an example of?

The four elements that make up the marketing mix are:

A __________ is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

__________ includes the location and methods used to make the product available to the consumer.

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.

______________ is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

Which marketing mix element deals with communication between producers and consumers?

Decisions made about quality, quantity, size, color, and packaging are part of ____________ strategies.

The most important part of the product marketing mix element is

If you are trying to determine which stores should sell your products where they can easily be obtained by customers, you are thinking about which marketing mix element?

Which marketing mix element is the easiest to change quickly?

What component of a marketing plan would be the most useful to evaluate a businesses’ current situation and where that business stands in comparison to its competitors?

Which of the following is a possible external threat that a business might identify as a result of conducting a situational analysis during the marketing planning process?

What element of the marketing mix is most concerned with creating convenience for customers in relation to the product’s accessibility in the market?

If a situational analysis (SWOT analysis) has revealed that a company has a comprehensive, current, and flexible database system, it has identified a (an)

Which of the following statements is false regarding why a SWOT analysis is used?

Which of the following could be a strength for a business?

Which of the following could be a weakness for a business?

Which of the following could be an opportunity for a business?

Which of the following could be a threat for a business?

Which of the following statements is true about preparing a SWOT analysis?

Which of the following is not typically an element of a SWOT analysis?

When is it appropriate to conduct a SWOT analysis?

When conducting a SWOT analysis, you must consider the following two internal factors:

The first step in the marketing segmentation process is to

A target market is

Marketers segment markets to achieve which of the following objectives

The more __________ there is in the marketplace, the more ________ is required.

Henry Ford offering the Model T automobile to the public in “any color they want as long as its black” is a prime example of

All of the following are advantages of the mass marketing approach except

A marketer who advertises wheelchairs in a surfing magazine does not know how to successfully develop a

Marketers study what customers want and need, then they

When segmenting the consumer market, the variables that make up the behavioral category include

When Sketchers shape-ups debuted, most people reacted to the attractiveness (or lack thereof) of the shoe, so the company changed the look of the shoe to appeal to new markets. This is an example of

Segmenting a market to target only customers based in the Northeast region of the country would be an example of

Which of the following is demographic information that businesses might monitor when making marketing decisions?

Which of the following is not a demographic characteristic?

Target markets are important factors to consider when businesses are

Marketers use all of the following categories to organize segmentation variables except:

Marketers have discovered that a household containing one person has quite different needs from a household consisting of a parent with one or more children. Family size is a ________ variable.

Marketers often segment the product on how often a customer uses the product. Usage rate is a ____________ variable.

Consumers vary in how loyal they are to a particular brand. Brand loyalty is a ____________ variable.

People who participate in the same activities and hobbies tend to have similar buying patterns. Hobbies are a __________ variable.

Climate has a huge impact on determining what customers need. Climate is considered a ________ variable.

People at different ages have different needs and wants. Age is a ______________ variable.

Many marketers have discovered that market size varies within the size of a city. City size is a _________ variable.

In order to make a product fit a specific target market, marketers can do all of the following except:

Customers making up a target market must have all of the following qualities except:

A mass market consists of

Mass marketing

Mass Marketing involves

Emily is a 13-year-old, Caucasian, female student at her high school, and she might be in the market for girls gym clothes. What type of segmentation did the marketers use to come to that conclusion?