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WorksheetsSales and Diffusion Semestral Exam
Total questions: 22
Worksheet time: 15mins
A physical item or good that is created to be sold or consumed.
Example: A phone, a t-shirt, or a bottle of water.
(a)
An action or activity provided to meet a need or solve a problem, usually intangible.
Example: A haircut, a taxi ride, or online tutoring.
(a)
A person or organization that buys or uses a product or service.
Example: Anyone who enters a store or makes a purchase online.
(a)
A problem, desire, or requirement that motivates people to buy something.
Example: Hunger is a need that makes you buy food.
(a)
The desire and ability of people to buy a product or service.
Example: High demand for smartphones means many people want to buy them.
(a)
Actions taken to make a product or service known to the public, usually to increase sales.
Example: Discounts, social media ads, or TV commercials.
(a)
Exchange of a product or service for economic benefit.
(a)
it is the person responsible for offering a product or service and persuading the customer to buy.
sales person
target objective
real state agent
marketer
It is the sequence of steps that allow the salesperson to guide the customer from the first contact to the purchase and after-sales service.
sales process
marketing plan
advertising
promotion
Studies how people think, feel, and behave when making purchase decisions.
Customer service
Customer Psychology
Sales process
Sales channels
Basic requirements that drive a purchase. Example: food, clothing.
Need
Want
Motivations
NON
Aspirations beyond the basics. Example: brand-name clothes, the latest smartphone.
Need
Want
Motivations
NON
Personal reasons behind a purchase. Example: status, comfort, fashion.
Need
Want
Motivations
NON
Type of Television Commercials for Advertising that show how the product works.
Informative/
Demonstrative
Problem-Solution
Image or Lifestyle
Testimonial
Type of Television Commercials for Advertising that include opinions from customers or celebrities.
Informative/
Demonstrative
Problem-Solution
Image or Lifestyle
Testimonial
Type of Television Commercials for Advertising that convey values, emotions, or lifestyle.
Informative/
Demonstrative
Problem-Solution
Image or Lifestyle
Testimonial
Type of Television Commercials for Advertising that present a difficulty and show how the product solves it.
Informative/
Demonstrative
Problem-Solution
Image or Lifestyle
Testimonial
Type of Television Commercials for Advertising that rely on a catchy tune that’s easy to remember.
Jingle/Musical
Humorous
Narrative/Storytelling
Comparative
Type of Television Commercials for Advertising that compare the product with competitors.
Jingle/Musical
Humorous
Narrative/Storytelling
Comparative
Type of Television Commercials for Advertising that tell a story that connects with the brand.
Jingle/Musical
Humorous
Narrative/Storytelling
Comparative
Type of Television Commercials for Advertising that aim to impact and be remembered through comedy.
Jingle/Musical
Humorous
Narrative/Storytelling
Comparative
Mr Gabo's Favorite Singer.
Taylor Swift
Harry Styles
Lady Gaga
All of them are correct.
