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WorksheetsDigital Marketing Final
Total questions: 15
Worksheet time: 9mins
What is the main purpose of short-form video content?
Building long-term loyalty
Creating emotional depth
Grabbing attention quickly
Delivering complex storytelling
Which two elements are essential for a successful video?
(2 correct answers)
A clear message
Multiple CTAs throughout the video
High visual impact
Long introduction
What is the primary benefit of using AR in marketing?
Increasing website loading speed
Providing experiential proof through virtual interaction
Reducing production costs
Improving SEO ranking directly
Which platform is best suited for long-form educational storytelling?
TikTok
Instagram Reels
YouTube
Snapchat
Which two are threats in the digital brand landscape?
(2 correct answers)
Less precise targeting
Vanishing attention spans
Message dilution
Community building
What are the role of the “Hero” in the Actantial Model applied to branding?
(2 correct answers)
The brand itself
The competitor
The customer
The product
What is a primary objective of communication under the cognitive category?
Create emotional connection
Raise awareness
Reinforce loyalty programs
Encourage booking or buying
Which two UX mistakes significantly increase drop-offs on mobile?
(2 correct answers)
Poor mobile optimization
Small buttons and text
Consistent typography
Minimalistic design
Why is platform adaptation crucial in digital content?
Because each platform has its own codes and behaviors
Because users expect identical content everywhere
To increase production complexity
To reduce the need for brand guidelines
What is a key limitation of ChatGPT in digital marketing?
It cannot generate multilingual content
It does not support brand voice adaptation
It cannot write long-form content
It requires prompt engineering to avoid generic output
AR integrates digital elements into the real world using ________.
Holograms only
Smartphones or AR glasses
Smartwatches
Virtual headsets only
In digital strategy, visibility comes after the step of ________.
Loyalty
Retargeting
Analysis
Optimization
On mobile, short attention spans mean videos must hook viewers within the first ______ seconds.
10
3
20
8
In the Actantial Model, the "Adjuvant" (the helper) represents the ________.
Brand tools that support the customer
Opponents in the narrative
Final result after the journey
Competitors in the market
A consistent brand tone across platforms increases ________.
Message dilution
Trust
Confusion
Production time
