The second best-selling product or brand in a market.

The use of a well-known person to advertise products.

How familiar people are with a brand (or its logo and slogan).

Information about what consumers want or need.

The best-selling product or brand in a market.

The title given to a product by the company that makes it.

The introduction of a product to the market.

Using an existing name on another type of product.

The set of products made by a company.

The ideas and beliefs people have about a brand.

When products are used in films or TV programmes.

The length of time people continue to buy a product.

Customers of a similar age, income level or social group.

The second best-selling product or brand in a market.

Unit 2: Travel

Unit 2: Travel

Unit 2: Travel

Unit 2: Travel

Unit 2: Travel

Unit 2: Travel

Unit 2: Travel

Unit 2: Travel

A. Train B. Retrain C. Upskill D. Assess E. Resize

A. Reorganise B. Retrain C. Redevelop D. Regulate E. Restructure

A. Restructure B. Reorganise C. Redevelop D. Retrain E. Centralise

A. Reorganise B. Restructure C. Relocate D. Launch E. Centralise

A. Upgrade B. Upsize C. Develop D. Downsize E. Update

An office where people answer questions and make sales over the phone.

A company which is at least half-owned by another company.

A place where faulty products are mended.

The main office or building of a company.

A building from which goods or supplies are sent to factories, shops or customers.

A place through which products are sold.

A large building or group of buildings where goods are made (using machinery).

A building for storing goods in large quantities.

Unit 5: Advertising Which of the following is an example of a way to promote a product?

Unit 5: Advertising Which of the following is a medium used for advertising?

Which of the following is a form of advertising mentioned in Unit 5?

Unit 5: Advertising Which of the following is commonly used to promote products in public places?

Which of the following is an example of advertising through movies?

Unit 5: Advertising Which of the following is an example of advertising that spreads rapidly through social media and online sharing?

Which of the following is an example of online advertising from Unit 5: Advertising?

Unit 5: Advertising Which of the following is a printed advertisement often distributed by hand?

Which of the following is an example of advertising on the Internet?

Which of the following is a type of advertising mentioned in Unit 5?

Equal parts into which the capital or ownership of a company is divided.

A period of time when business activity decreases because the economy is doing badly.

Money risked when a business owns part of another company.

A place where company shares are bought and sold.

A description of what is likely to happen in the future.

Money owed by one person or organisation to another person or organisation.

The difference between the price of a product or service and the cost of producing it.

Money which people or organisations put into a business to make a profit.

When a person or organisation is unable to pay their debts.

A part of a company's profits paid to the owners of shares.

The money a business makes before payment to the government.

The amount of money which a business obtains (in a year) from customers by selling goods or services.

Given a difficult job to do without preparation,

Quickly have a friendly relationship with someone.

Feel uncomfortable in an unfamiliar situation.

Say or do something without thinking carefully, so that you embarrass or upset someone.

This type of person is able to come up with ideas.

This type of person is respected and listened to by others.

This type of person is able to see different points of view.

This type of person can see how to put ideas into action.

This type of person is determined to succeed in their career.

This type of person has lots of energy and often gets excited.

This type of person is concerned with details and getting things right even if it takes time.

This type of person likes to assess and evaluate.

This type of person is able to change with new situations.

This type of person is someone you can trust and depend on.

This type of activity involves offering money or gifts to gain unfair business advantage.

This type of activity happens when someone gives secret company information to outsiders for profit.

This involves copying and selling fake versions of branded products.

This describes unfair hiring practices based on gender.

This activity involves releasing harmful substances into the environment.

This involves secretly obtaining confidential technical or business information from competitors.

This involves testing products on animals like rats or mice.

This is when criminals try to make illegally obtained money appear legal.

This is when competing companies agree to charge the same price, limiting competition.

This involves providing false financial information to reduce how much tax is paid.

Unit 11: Leadership (Tính cách lãnh đạo)

Unit 11: Leadership (Tính cách lãnh đạo)

Unit 11: Leadership (Tính cách lãnh đạo)

Unit 11: Leadership (Tính cách lãnh đạo)

Unit 11: Leadership (Tính cách lãnh đạo)

Unit 12: Competition (Thành ngữ/Idioms) A situation of fair competition

Unit 12: Competition (Thành ngữ/Idioms) Being in control

Unit 12: Competition (Thành ngữ/Idioms) Being at the same level as the competition

Unit 12: Competition (Thành ngữ/Idioms) Wasting your time on a hopeless situation

Unit 12: Competition (Thành ngữ/Idioms) An important company or person

A change in the rules

Staying focused