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WorksheetsBasic Concept of Target Market
Total questions: 70
Worksheet time: 35mins
What does determining a target market?
Choosing a group of consumers who are most potential to be served by your product or service.
Selecting a location to sell your product.
Deciding the price of your product.
Identifying competitors in the market.
What is the purpose of marketing strategy?
To be more focused, save costs, and produce maximum impact
To reach as many people as possible
To spend more money
To ignore consumer needs
Without a clear target market, marketing activities become inefficient because promotional messages are not well targeted.
True
False
Fill in the blank: Marketing is considered effective when the product and promotional message are ________ to the needs and characteristics of the target market.
appropriate
irrelevant
confusing
opposite
Fill in the blank: Marketing is considered effective when promotional costs result in high conversion (______ ROI).
positive
negative
neutral
zero
Fill in the blank: Marketing is considered effective when customers feel ________ and loyal.
satisfied
confused
ignored
distant
Fill in the blank: Marketing is considered effective when the company is able to maintain ________ relationships with consumers.
long-term
temporary
distant
sporadic
What is Segment Marketing? Fill in the blank: Segment Marketing means targeting a specific segment.
Segment Marketing means targeting a specific segment (for example, students, housewives, office workers).
Segment Marketing means targeting all possible customers equally.
Segment Marketing means ignoring customer preferences.
Segment Marketing means focusing only on product features.
What is Niche Marketing? Fill in the blank: Niche Marketing focuses on a narrow market with very specific needs (for example, halal skincare for Muslim teenagers).
Niche Marketing focuses on a narrow market with very specific needs (for example, halal skincare for Muslim teenagers).
Niche Marketing focuses on a broad market with general needs.
Niche Marketing targets only luxury products for wealthy customers.
Niche Marketing is about mass production for global distribution.
What is Local Marketing? Fill in the blank: Local Marketing adapts products to a specific location or culture.
Local Marketing adapts products to a specific location or culture (for example, McDonald's menu in Indonesia is different from Japan).
Local Marketing ignores cultural differences and offers the same product everywhere.
Local Marketing focuses only on online advertising.
Local Marketing is about globalizing products for international markets.
What is Individual Marketing? Fill in the blank:
Individual Marketing means personalizing products for each consumer (for example, custom Nike By You shoes design).
Individual Marketing means selling products only in bulk to large companies.
Individual Marketing means advertising products on television to reach a wide audience.
Individual Marketing means offering the same product to every customer without any changes.
What does 'Measurable (Terukur)' mean in the context of effective segmentation? Fill in the blank: Ukuran, daya beli, dan profil segmen dapat diukur dengan data yang _____?
jelas
kabur
acak
tersembunyi
What does 'Accessible (Dapat dijangkau)' mean in the context of effective segmentation? Fill in the blank: Segmen dapat dijangkau melalui media komunikasi dan distribusi yang _____?
tersedia
mahal
terbatas
sulit
What does 'Substantial (Cukup besar dan menguntungkan)' mean in the context of effective segmentation? Fill in the blank: Segmen cukup luas untuk memberi _____ bagi perusahaan.
keuntungan
kerugian
tantangan
persaingan
What does 'Differentiable (Dapat dibedakan)' mean in the context of effective segmentation? Segmen memiliki karakteristik yang _____ satu sama lain.
berbeda
sama
serupa
identik
What does 'Actionable (Dapat ditindaklanjuti)' mean in the context of effective segmentation? Fill in the blank: Perusahaan mampu mengembangkan strategi dan program pemasaran untuk _____ segmen tersebut.
melayani
mengabaikan
menghindari
menunda
What is the formula for calculating potential segment according to the worksheet?
Segmen potensial = Populasi × Persentase pembeli aktif
Segmen potensial = Kelompok orang + Masalah nyata
Segmen potensial = Populasi + Masalah nyata
Segmen potensial = Persentase pembeli aktif × Masalah nyata
What is the formula for Market Potential (Potensi Pasar)?
Market Potential = Number of Potential Consumers × Purchase Frequency × Average Price
Market Potential = Number of Products × Purchase Frequency × Average Price
Market Potential = Number of Potential Consumers × Average Price
Market Potential = Purchase Frequency × Average Price
What is the market potential per month? Fill in the blank: 10,000 × 2 × 20,000 = ______ per month.
Rp400,000,000 per month
Rp200,000,000 per month
Rp40,000,000 per month
Rp4,000,000 per month
What is the formula for calculating consumer purchasing power (Daya Beli)?
Daya Beli = Pendapatan Rata-rata + Pengeluaran Dasar
Daya Beli = Pendapatan Rata-rata - Pengeluaran Dasar
Daya Beli = Pengeluaran Dasar - Pendapatan Rata-rata
Daya Beli = Pendapatan Rata-rata x Pengeluaran Dasar
Fill in the blank: If the average income (Pendapatan rata-rata) is Rp5.000.000 and the basic expenses (Pengeluaran dasar) are Rp3.500.000, the purchasing power (Daya beli) is ________.
Rp1.500.000
Rp2.000.000
Rp3.000.000
Rp500.000
What is the formula for calculating the market competition level (Tingkat Persaingan)?
A. Jumlah Pesaing / Volume Pasar
B. Volume Pasar / Jumlah Pesaing
C. Jumlah Konsumen Potensial × Rata-rata Pembelian per Konsumen × Frekuensi Pembelian
D. Jumlah Pesaing × Volume Pasar
Fill in the blank: One indicator of a good brand is having a strong _________
identity
budget
location
employee
Fill in the blank: A good brand should be easy to ________ and pronounce.
remember
forget
ignore
change
Fill in the blank: A good brand should be relevant to the product and ________ market.
target
local
global
seasonal
Fill in the blank: A good brand should have value or a ________.
story
logo
slogan
color
Fill in the blank: A good brand should be consistent across all ________.
media
colors
employees
products
Fill in the blank: A good brand should be unique and different from ________.
competitors
customers
employees
products
Fill in the blank: A good brand should be flexible and ________.
durable
fragile
temporary
invisible
Fill in the blank: A good brand should be legally ________.
protected
ignored
copied
shared
abandoned
Fill in the blank: A good brand should evoke positive ________.
emotions
transactions
colors
profits
Differentiation is a strategy to create products or services that are considered ______ by customers.
unique
cheap
common
obsolete
What is the Product Life Cycle (PLC)?
A. A concept that explains the stages of a product's journey in the market from the first time it is launched until it eventually declines and is withdrawn from circulation.
B. A concept that explains the price of a product.
C. A concept that explains the color of a product.
D. A concept that explains the packaging of a product.
Fill in the blank: The Product Life Cycle (PLC) helps companies determine the right marketing strategy at each stage so that the product remains sold and profitable.
The Product Life Cycle (PLC) helps companies determine the right marketing strategy at each stage so that the product remains sold and profitable.
The Product Life Cycle (PLC) helps companies determine the right pricing strategy at each stage so that the product remains unsold and unprofitable.
The Product Life Cycle (PLC) helps companies determine the wrong marketing strategy at each stage so that the product remains sold and profitable.
The Product Life Cycle (PLC) helps companies determine the right marketing strategy at each stage so that the product remains unsold and unprofitable.
Which stage in the marketing process is characterized by intensive promotion, attracting many potential consumers, and requiring a lot of costs?
Tahap Perkenalan
Tahap Pertumbuhan
Tahap Kedewasaan
Tahap Penurunan
Tahap Kematian
At which stage does the marketing cost start to decrease, and the focus shifts to consistency and quality?
Tahap Perkenalan
Tahap Pertumbuhan
Tahap Kedewasaan
Tahap Penurunan
Tahap Kematian
Fill in the blank: The stage where the company already has loyal customers but faces consumer saturation and focuses on innovation preparation is called ________.
Tahap Kedewasaan
Tahap Perkenalan
Tahap Pertumbuhan
Tahap Penurunan
Which stage requires immediate innovation as advertising costs increase, and is described as a life-or-death gamble for the company?
Tahap Perkenalan
Tahap Pertumbuhan
Tahap Kedewasaan
Tahap Penurunan
Tahap Kematian
Fill in the blank: Before reaching the final stage, the company must have another product to sustain its life, otherwise the company will go bankrupt. This stage is called ________.
Tahap Kematian
Tahap Pertumbuhan
Tahap Perkenalan
Tahap Kedewasaan
What is a global company? Fill in the blank: A global company is a company that operates in more than one country and adjusts its business strategy to suit international market conditions.
A global company is a company that operates in more than one country and adjusts its business strategy to suit international market conditions.
A global company is a company that only operates in its home country and does not adjust its business strategy.
A global company is a company that operates in one city and focuses only on local customers.
A global company is a company that does not consider market conditions when expanding internationally.
Which of the following is a characteristic of a global company?
Operates in only one country
Operates in many countries
Does not adjust its products
Ignores local regulations
Which of the following is a characteristic of a global company?
Manages production, marketing, and distribution across countries
Only sells locally
Does not manage distribution
Focuses only on one market
Which of the following is a characteristic of a global company?
Adjusts products to fit local culture and regulations
Ignores local culture
Uses the same product everywhere
Does not follow local regulations
Which of the following is a characteristic of a global company?
Optimizes global resources for cost efficiency
Uses only local resources
Does not care about cost efficiency
Focuses only on profit
What does 'Modifikasi pemasaran produk' (Product Marketing Modification) mean?
It means adjusting marketing elements (4P: product, price, place, promotion) so that the product continues to have high sales value in a dynamic market.
It means stopping all marketing activities to reduce costs.
It means focusing only on product design without considering market needs.
It means selling products without any promotional efforts.
Which of the following is NOT one of the 4P elements in marketing modification?
Product
Price
Place
Production
Promotion
When is marketing modification usually done in the product life cycle?
It is usually done when the product enters the maturity stage in the product life cycle.
It is usually done when the product enters the introduction stage in the product life cycle.
It is usually done when the product enters the decline stage in the product life cycle.
It is usually done when the product enters the growth stage in the product life cycle.
What is meant by Product Differentiation?
Offering faster, friendlier, or more personal service
Building a positive perception through branding and communication
Product has unique features, quality, or design
Price reflects quality or exclusivity
What is Service Differentiation?
Offering faster, friendlier, or more personal service
Providing products in more accessible locations
Price reflects quality or exclusivity
Building a positive perception through branding and communication
What does Image Differentiation focus on?
Building a positive perception through branding and communication
Product has unique features, quality, or design
Providing products in more accessible locations
Price reflects quality or exclusivity
Channel Differentiation means _______.
Providing products in more accessible locations.
Offering discounts on products.
Improving product packaging.
Increasing advertising budget.
Price Differentiation reflects _______.
quality or exclusivity.
location or time.
quantity or volume.
brand or reputation.
What are the internal factors to consider when deciding whether to go international or not?
Internal capabilities, product strength, long-term goals.
Market trends, competitor strategies, government policies.
Exchange rates, trade agreements, political stability.
Customer preferences, cultural differences, legal requirements.
Which factors should be considered when choosing the target country for international marketing?
Market size, political and economic stability, trade regulations, culture, and consumer preferences.
Only the language spoken in the country.
The country's geographical location alone.
The number of local competitors without considering consumer preferences.
What are some entry methods for international markets mentioned in the worksheet?
Export, licensing, franchising, joint venture, direct investment (FDI) such as factories or branch offices.
Only domestic sales and local partnerships.
Online advertising and social media campaigns only.
Hiring local employees without any formal agreements.
What are the two main strategies for international marketing mentioned in the worksheet?
Product standardization in all countries and adaptation to local culture and tastes.
Global outsourcing and domestic branding only.
Exclusive online marketing and ignoring local regulations.
Uniform pricing and avoiding market research.
What is the main advantage of the Global Strategy (Strategi Standarisasi)?
High cost
Strong global brand image
Products are different in each country
Difficult to implement
Fill in the blank: In the Multidomestic Strategy, each country has its own marketing strategy that is ______ implemented.
fully
partially
rarely
occasionally
What is the main benefit of the Localization Strategy (Strategi Adaptasi)?
Lower cost
More relevant to consumers
Strong global brand
Uniform products
During the early years from 1971 to the 1980s, Starbucks operated only in Seattle, United States. One of its main focuses was to ________ premium coffee beans.
sell
grow
import
brew
At this stage, Starbucks had not yet considered the ________ market.
foreign
local
domestic
urban
Starbucks mengidentifikasi lokasi _______ di kota besar sebagai bagian dari langkah awal internasionalisasi.
strategis
terpencil
sementara
terlarang
Tahap Awal Internasionalisasi: Memasuki 1990-an, Starbucks mulai melihat peluang global. Langkah awal: Hasilnya, Starbucks menemukan bahwa Jepang adalah pasar paling siap.
Korea
Jepang
China
India
What is the purpose of international market research according to the strategies that can be done?
To see cultural preferences, purchasing power, trends, and regulations of the target country
To increase product prices
To reduce production costs
To expand local markets
Fill in the blank: According to the strategies that can be done, McDonald's in India sells menus without ________ as an example of product adaptation.
beef
chicken
rice
potato
Which of the following is NOT a distribution channel mentioned in the strategies that can be done?
Local agent
Global e-commerce
International retail partner
Local farmer
According to the strategies that can be done, global price setting should be adjusted to local purchasing power, competitors, logistics costs, and import taxes.
True
False
The purpose of adapting product taste, size, packaging, color, or features according to local culture is:
To meet local preferences and increase market acceptance.
To reduce production costs globally.
To standardize products worldwide.
To ignore consumer needs in different regions.
Fill in the blank: According to the strategies that can be done, managing trust involves handling ________ certification, safety standards, or international quality to ensure customer trust.
halal
ISO
organic
energy
An example of how promotional messages are adapted according to local culture is:
Using local language and symbols in advertisements.
Ignoring local customs in marketing.
Using the same promotional message worldwide.
Avoiding any reference to local traditions.
