Sales I - Unit 2.04-2.07 Vocab Review

Front

Extent of customer familiarity with a brand.

Back

Brand Awareness

Front

Systematic approach to selling with phases to help achieve sales goals.

Back

Selling Process

Front

Interaction between a business and a customer.

Back

Touch Point

Front

A memorable phrase.

Back

Slogan

Front

Paid nonpersonal presentation of ideas, goods, or services.

Back

Advertisment

Front

Finding potential customers.

Back

Sales Lead Generation

Front

Promotion and publicity for a business from satisfied customers.

Back

Word-of-Mouth Marketing

Front

Ongoing decision-making about brand use.

Back

Branding

Front

Point in selling process where customer decides to buy.

Back

Close

Front

Customer satisfaction assessment post-sales presentation, regardless of sale.

Back

Follow-up