Chapter 5: Market Research Vocabulary ENTRE 2024-25

Front

companies sell primarily to customers

Back

B2C

Front

companies that sell goods or services identical to goods or services you sell

Back

direct competitors

Front

companies that sell different but similar good or services

Back

indirect competitors

Front

companies sell primarily to businesses

Back

B2B

Front

group that the company aims at selling to

Back

target market

Front

process of dividing a large market into smaller groups

Back

market segmentation

Front

a statement that lists special features or benefits or a business or product and highlights its competitive advantage

Back

USP

Front

smaller group with common characteristics

Back

market segment

Front

the entire large market of potential customers

Back

mass market

Front

dividing a market based on where customers live

Back

geographic segmentation