Which of the following statements is true about customer relationship management (CRM)?
A business has implemented a CRM program if it is providing good customer service.
Price is the most important factor in building a long-term buyer/seller relationship.
A primary goal of CRM is to maximize the long-term value of customer relationships.
Organizational culture has little effect on a customer's experiences with a business.
Business Management I Standard 3.00 Review (v.2019)

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Business
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9th - 12th Grade
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Hard
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1.
FLASHCARD QUESTION
Front
Back
A primary goal of CRM is to maximize the long-term value of customer relationships.
2.
FLASHCARD QUESTION
Front
In the modern business world, a growing number of interactions between businesses and customers are taking place:
Back
on the Internet.
3.
FLASHCARD QUESTION
Front
Which of the following types of information does a company need customer input to obtain?
Dates of store visits, Suggestions for new products, Types of products purchased, Amount of money spent
Back
Suggestions for new products
4.
FLASHCARD QUESTION
Front
What is an important aspect of a customer-centric business?
Back
Aligning business activities with customer needs
5.
FLASHCARD QUESTION
Front
One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to:
Back
implement a comprehensive customer privacy policy.
6.
FLASHCARD QUESTION
Front
Kemper Corporation continuously updates the firewalls on its web site to protect its customers' personal information from theft. Kemper's action helps build trust with its customers in relation to:
Back
online security.
7.
FLASHCARD QUESTION
Front
An important aspect of using technology in customer relationship management involves:
Back
updating customer information in the computer database.
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