Dave Ramsey - Chapter 5 - Consumer Awareness

Front

An example of discretionary spending is:

Back

Nonessential goods and services

Front

Why do stores like mobile pay apps?

Back

It makes paying easier and faster, so customers are more likely to overspend.

Front

Why is digital ad spending projected to be $524 billion in 2024?

Back

Marketers know that you're on your mobile device more than you're reading newspaper ads or listening to live radio ads.

Front

When someone steals and uses your debit or credit card info, that's called .......

Back

Fraud

Front

What does it mean to develop power over purchase?

Back

You are able to slow down and think through your motives before buying something.

Front

To think big picture, you need to understand that . . .

Back

The best way to have more money is to have contentment

Front

Convenience is both a perk and a downside of mobile pay.

Back

True

Front

Americans spend over $600 a month on .......

Back

Impulse purchases they didn't plan to buy

Front

What is the digital marketing strategy that tracks users across the web?

Back

Retargeting

Front

Before you insert your debit card at the gas pump, you should always . . .

Back

Check out the card reader to see if it looks different, loose, or worn