Branding & Print Ad Review SEM

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Branding is

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the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

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A mark or design placed on a product to identify it is...

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brand

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Shelly will only buy Nike running shoes is an example of

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brand loyalty

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What is used to protect a good so it cannot be copied? Options: service mark, trademark, brand mark, logo

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trademark

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Determine which of the following is a true statement: The more common the brand name, the better it is., A good brand name creates an appealing image., Long brand names are more graphically pleasing., Brand names belonging to other firms are available free.

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A good brand name creates an appealing image.

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Tony the Tiger, the Energizer Bunny, and the GEICO Geco are examples of

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trade characters (mascots)

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HEADLINE

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A short piece of text, usually in larger type, designed to be the first words the audience reads.

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What is the actual text of the ad?

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The actual text of the ad.

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What is an image in advertising?

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Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

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LOGO

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A unique design symbol that helps identify the company visually.