Arizona Marketing Domain One, Part 1

Front

Goods

Back

Products or materials that satisfy consumer needs.

Front

Services

Back

Intangible actions or activities provided to fulfill a need.

Front

Marketing plan

Back

A strategy outlining a company's promotion, selling, and delivery of products.

Front

Product

Back

A good or service offered for purchase.

Front

Price

Back

The cost consumers pay for a product.

Front

Promotion

Back

Activities to inform, persuade, or remind potential customers.

Front

Place

Back

Distribution channels used to deliver products to customers.

Front

Promotion (marketing function)

Back

Efforts to communicate with target audiences about a product.

Front

Distribution/channel management

Back

Processes of moving goods from producer to consumer.

Front

Marketing information management

Back

Gathering and analyzing data to make marketing decisions.