Consumers and Advertisements

Front

Advertisements are to attract and persuade consumers to buy the products or services.

Back

True

Front

This is a form of print media

Back

True

Front

Pop up advertisements, banner advertisements, floating advertisements are types of _______________.

Back

Electronic media

Front

What technique and strategy is used in this advertisement?

Back

Slogans and jingles

Front

What type of technique and strategy is used in this advertisement? Options: Gifts, Celebrity endorsements, Emotional appeal, Award labels

Back

Emotional appeal

Front

What type of technique or strategy is used for this advertisement? Options: Sponsorships, Celebrity endorsements, Emotional appeal, Gifts

Back

Celebrity endorsements

Front

What type of technique or strategy is used for this advertisement? Options: Slogans and jingles, Award labels, Sales and discounts, Gifts

Back

Sales and discounts

Front

What type of technique or strategy is used for this advertisement? Options: Gifts, Award labels, Sales and discounts, Sponsorships

Back

Gifts

Front

What is cold-calling?

Back

telephoning somebody that you do not know, in order to sell them something

Front

a pause for advertisements during a television or radio programme is a ......

Back

commercial break