
Exploratory Research and Qualitative Analysis
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Business
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University
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Practice Problem
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Hard
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15 questions
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1.
FLASHCARD QUESTION
Front
What is the main purpose of exploratory research?
Back
To gain a fundamental understanding of the problem
2.
FLASHCARD QUESTION
Front
Which of the following research techniques belongs to exploratory research? Randomized controlled trial, Sales data analysis, Focus group interviews, Correlation studies
Back
Focus group interviews
3.
FLASHCARD QUESTION
Front
Which of the following research methods does NOT fall under exploratory research? Options: In-depth interviews, Case studies, Secondary data analysis
Back
Large-scale survey research
4.
FLASHCARD QUESTION
Front
Which technique involves questioning knowledgeable individuals to obtain information?
Back
Experience surveys
5.
FLASHCARD QUESTION
Front
What is the ideal group size for a focus group interview?
Back
6-10 people
6.
FLASHCARD QUESTION
Front
Which of the following projective techniques is NOT part of exploratory research? Sentence completion method, Role-playing technique, Thematic apperception test
Back
Data regression analysis
7.
FLASHCARD QUESTION
Front
What is the main purpose of a pilot study?
Back
To provide preliminary qualitative data
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