Marketing Strategies and Consumer Psychology Flashcard

Front

What is the primary reason most businesses struggle with marketing effectiveness? Options: They lack a marketing budget, They don't do enough marketing, They have poor products, They don't understand their customers

Back

They don't do enough marketing

Front

What does the 'Sweet Spot' in marketing refer to?

Back

The point where marketing efforts yield the best results.

Front

According to the Marketing Rule of Seven, how many touch points do customers typically need before making a purchase?

Back

7

Front

What psychological principle explains why consistent marketing builds credibility?

Back

The Mere Exposure Effect

Front

Why is it important to narrow your target audience in marketing?

Back

To create specific and meaningful messages

Front

What are the three key aspects to consider when creating an Ideal Customer Avatar (ICA)? Options: Demographics, Geographic details, Psychographic characteristics, Age, Gender, Income, Location, Interests, Buying habits, Education, Occupation, Lifestyle

Back

Demographics, Geographic details, Psychographic characteristics

Front

What should businesses focus on selling to effectively attract customers? Options: Features of the product, Benefits of the product, Price of the product, Brand reputation

Back

Benefits of the product

Front

What is a common mistake businesses make after a few marketing attempts? Options: They increase their budget, They change their target audience, They give up too soon, They hire more staff

Back

They give up too soon

Front

How does consistent marketing contribute to customer trust? Options: By offering discounts, By increasing visibility, By changing messages frequently, By reducing prices

Back

By increasing visibility

Front

What is the main emotional driver behind purchasing decisions according to the presentation? Options: Price, Quality, Emotions, Brand loyalty

Back

Emotions