Literary and Advertising Terms

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Rosemary

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a girl played by Taylor Swift in The Giver

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Jonas

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protagonist in The Giver

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Asher

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Jonas' friend in The Giver

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Receiver of ...

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Memories

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Jack Black

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the actor starring in School of Rock

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hovered

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to stay very near or above

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testimonial

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a celebrity endorses a product. It is good enough for him/her, it's good enough for me.

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consumer

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any person who buys and uses up, or consumes, a product

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plain folks

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using ordinary people in advertising

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cohort

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a group of people banded together or treated as a group