Recap Flashcard Ansoff, Boston and SWOT

Front

A product with low market share in a high-growth market is called a:

Back

Question Mark

Front

Which of the following is an external factor in SWOT analysis? Strengths, Weaknesses, Opportunities, Resources

Back

Opportunities

Front

What is the main use of the Boston Matrix?

Back

To assess product portfolio

Front

Which strategy in the Ansoff Matrix involves introducing new products to existing markets?

Back

Product Development

Front

A company’s outdated technology would be classified as: Strength, Weakness, Opportunity, Threat

Back

Weakness

Front

What is the ideal strategy for a Cash Cow?

Back

Harvest profits

Front

What best describes a Dog in the BCG Matrix?

Back

A product with low market share and low growth potential.

Front

Which Ansoff strategy is considered the riskiest?

Back

Diversification

Front

A company expanding into a foreign country with its current product line is using which strategy?

Back

Market Development

Front

What does a 'Star' represent in the BCG Matrix?

Back

High market share, high market growth