Foundations of Sports & Entertainment Marketing

Front

The term used to describe all potential customers who have the desire and ability to purchase a company's products:

Back

Market

Front

Creation and maintenance of satisfactory exchange relationships

Back

Marketing

Front

This is a growing division in the field of marketing that focuses on the business of sports and the use of sports as a marketing tool.

Back

Sports Marketing

Front

One of the earliest examples of using sports in the United States to market products occurred about 100 years ago.

Back

Tobacco companies included baseball cards in cigarette packs.

Front

Process of developing, promoting, and distributing products or services to satisfy customer needs and wants.

Back

Marketing

Front

This is the most profitable professional sports business in the United States:

Back

National Football League

Front

This means that a company focuses on satisfying the needs and wants of customers while making a profit.

Back

The Marketing Concept

Front

Planning and execution of conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy objectives.

Back

Marketing

Front

It involves determining the best way to deliver products or services to customers:

Back

Distribution

Front

This involves collecting and using information about customers to improve business decisions.

Back

marketing information management