Marketing Research Review

Front

Research that answers questions of "how many" or "how much"

Back

Quantitative

Front

Research concerned with the size, location, and/or the market for a product/service

Back

Market Intelligence

Front

Satisfaction surveys used to gather information about existing products would be an example of

Back

Product Research

Front

A satisfaction survey from a restaurant would be an example of

Back

Attitude

Front

Companies begin advertising on Hulu to reach a younger market because of survey data

Back

Media Research

Front

Research to obtain information about how people feel about products, business or ideas

Back

Attitude

Front

If you were in charge of creating packaging for a company, which type of research would you use?

Back

Product

Front

Gathering information, analyzing it & using the info to make decisions

Back

Market Research