Fashion Merchandise 6.00

Front

Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?

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National

Front

Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?

Back

Product

Front

Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:

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themes.

Front

Fashion shows and trunk shows are examples of:

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special events.

Front

Back

Charitable celebration

Front

Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?

Back

Visual merchandising

Front

Which are examples of fixtures used in visual presentations? Options: Colored and black lights, Ladders, bicycles, and plants, Mannequins, pedestals, and ladders, Shelves, tables, rods, and stands

Back

Shelves, tables, rods, and stands

Front

A dress boutique wants to sponsor a Prom Dress Giveaway for the local high school. They plan to spend a certain percentage of their yearly sales towards this charitable special event. This information would be found in which component of the promotional plan?

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Budget

Front

A high fashion designer brings his upcoming fall collection to Nordstrom department store for customers to preview. This is an example of which type of event?

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Trunk show

Front

Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:

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fashion show.