The Visual Argument

The Visual Argument

Activity 1.7

Aristotle

He wrote about rhetoric-the art or persuasion

He defined three appeals which help authors persuade their audiences

Rhetorical Triangle

• Ethos

• Pathos

• Logos

Ethos = Ethics

The credibility and authority of the author or artist.

Pathos = Emotional

Persuading your audience by appealing to their emotions and feelings

Logos = Logic

Persuading your audience by using facts, statistics, logic, or reason