Ethos Pathos and Logos

Ethos Pathos and Logos

Text examples

Ethos

• Greek word meaning "character"

• It is an appeal to authority and credibility

• helps person using it seem credible and trustworthy

Ways to use Ethos

• Openly remind your audience who you are: "As the leading researcher, I agree..."

• Establish authority through use of specialized terms (jargon) "My quantitative research in linguistic anthropology has shown..."

• Establish credibility through the use of correct grammar and language and the use of solid reasoning and good arguments.

Pathos

• Greek word meaning "suffering" or "experience"

• It is an appeal to the listener's emotions

• used to evoke an emotional response, causing the listener to care about what you are saying

Ways to use Pathos

• Use descriptive language and imagery: "This life-saving dishwasher will enhance your life and lighten your load..."

• Identify values/ emotions which relate particularly to your audience, and play on them: " I know you care about your family, so..."

• Use personal stories to appeal to the sympathies and emotions of your audience: "When I lost my job, I knew how important it was to..."

Logos

• Greek word meaning "a word" or "reason"

• It is an appeal to logic or reason

• Used to persuade an audience through the use of logical thought, facts, and rationality

Ways to use Logos

• Use research and statistics to back up your arguments: "Eighty-seven percent of students benefit from textbooks, so..."

• Use logical process to explain your point- if this, than that- : "if you don't want gum disease, then you should brush regularly."

• Give convincing, solid evidence and reasons to support your claims: "I need a car: it would make more more independent; save me money; improve my life."

Multiple Choice

Which type of rhetoric is being use?

All True Make-Up: Because you Deserve the Best!

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

Macaronni Cheese: Just the way Mom makes it!

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

Butterlys' Knives: The Professional Choice

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

4 out of 5 people choose Vitalise for effective pain relief.

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

Dynamite Security: We keep your family safe

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

Shineywhite Mouthwash: Recommended by dentists

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

If you wan value for money, then buy: Kings Allsoft Toilet Paper

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

"All men and women will die. You are a man. Therefore you will die one day."

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

"Caring for the environment may not change your life, but it will change the lives of your children."

• Ethos

• Pathos

• Logos

Multiple Choice

Which type of rhetoric is being use?

"We really should try that recipe. Someone told me that it is good."

• Ethos

• Pathos

• Logos

Poll

Which style of rhetoric do you think is the easiest to recognize?

• Ethos

• Pathos

• Logos