Propaganda

Propaganda

The Basics

Propaganda

Throughout history, governments and political entities have attempted to alter and control the information that reached their citizens. Utilizing propaganda to persuade and censoring information by not allowing citizens to gain full knowledge of events have been two of the most common ways that governments have attempted to control their citizens.

Multiple Choice

Propaganda is a recent concept used by governments and people.

• Yes

• No

Propaganda Continued

Governments, groups, and individuals engage in propaganda when they choose to manipulate, alter, or control information with the purpose of forming or intensifying a particular response or opinion in their target audiences. 

Multiple Choice

Propaganda is used by people, groups, or individuals to do what?

• manipulate, alter, or control information with the purpose of forming or intensifying a particular response or opinion

• manipulate, alter, or control information with the purpose of gaining a decision that supports a greater cause

• manipulate, alter or control people's brains through scientific methods and psychological terror

Propaganda

Many methods exist for fanning the flames of a particular belief or of spreading propaganda, several of which also appear in print and screen advertisements.

Bandwagon

• This technique persuades the audience to follow the crowd. 

• “Everyone is doing it. You should do it too.”

Testimonial

• A testimonial is an advertising technique that shows a customer, expert, or celebrity that claims to have used a product or service and vouches for its effectiveness. 

• “As a professional photographer, I know the importance of having a quality camera. My Nikon 380 is the best camera I have ever owned. I can’t imagine taking pictures without it!”

Repetition

• A technique that uses constant repetition of words, phrases, or images to make a product unforgettable.

• 
  

Glittering Generalities

• A vague word or phrase used to evoke positive feelings rather than to convey information.

Plain Folk

• This technique focuses on the use of regular people who look, act, and feel the same way that you do. 

  
  

• It may be used to make a celebrity or politician seem like a regular person. 

Name Calling

Name-calling, denigrating a particular product, group, or individual, also qualifies as propaganda. Japanese Americans were victimized by name-calling after the Pearl Harbor attack during World War II, and Muslim Americans suffered the same fate after the attacks of September 11, 2001. In advertisements, namecalling can be seen when products put down a competitor, product, or aspects of a product to help convince buyers that one product is clearly superior to another.

Card Stacking

Card-stacking—building a highly-biased case that gives the positive side for your point of view, while leaving out any of the positives for the opposing point of view—is also frequently employed by governments and lawyers alike.  

Transfer

The technique of transfer, defining or judging someone by who they do or do not associate with, is also frequently employed as propaganda. In advertising, advertisers hope that a good “feeling” behind a product will be enough for you to associate with the product, and want to make a purchase in order to get that good feeling.

Multiple Choice

This technique persuades the audience to follow the crowd.

• Name Calling

• Glittering Generalities

• Bandwagon

• Tansfer

Multiple Choice

A customer, expert, or celebrity that claims to have used a product or service and vouches for its effectiveness

• Plain Folk

• Glittering Generalities

• Repetition

• Testimonial

Multiple Choice

A technique that uses constant repetition of words, phrases, or images to make a product unforgettable.

• Card Stacking

• Repetition

• Transfer

• Bandwagon

Multiple Choice

Vague words or phrases used to evoke positive feelings rather than to convey information.

• Card Stacking

• Testimonial

• Name Calling

• Glittering Generalities

Multiple Choice

This technique focuses on the use of regular people who look, act, and feel the same way that you do.

• Glittering Generalities

• Plain Folk

• Transfer

• Card Stacking

Multiple Choice

Denigrating a particular product, group, or individual also qualifies as propaganda. It can be seen when products put down a competitor, product, or aspects of a product to help convince buyers that one product is clearly superior to another.

• Name Calling

• Glittering Generalities

• Repetition

• Testimonial

Multiple Choice

Building a highly-biased case that gives the positive side for your point of view, while leaving out any of the positives for the opposing point of view

• Testimonial

• Plain Folk

• Card Stacking

• Transfer

Multiple Choice

The technique of transfer, defining or judging someone by who they do or do not associate with hope that a good “feeling” behind a product will be enough for you to associate with the product, and want to make a purchase in order to get that good feeling.

• Repetition

• Testimonial

• bandwagon

• Transfer

Poll

I am ready to build a propaganda campaign

• Yes. Absoultely

• Almost

• No. Absolutely not