The Art of Rhetoric: Ethos, Logos, and Pathos in Commericals

Ethos, Pathos, and Logos

In Commericals

Review Time!

Multiple Choice

An appeal to emotion is...

• Ethos

• Logos

• Pathos

Multiple Choice

An appeal to logic and reason is...

• Ethos

• Logos

• Pathos

Multiple Choice

An appeal to ethics and credibility is...

• Ethos

• Pathos

• Logos

Multiple Choice

The Sprite ad used

• Ethos

• Pathos

• Logos

Multiple Choice

The Apple Watch used...

• Logos

• Pathos

• Ethos

• Logos, Ethos, and Pathos

• Logos and Ethos

Open Ended

Was this ad effective? Why or why not? What type of appeal or appeals was the ad using?

Open Ended

Was this an effective use of Pathos? What emotions did you feel while watching it?

Poll

I understand the terms: ethos, pathos, logos

• Yes

• No

• Sort of

• I need more practice

Poll

I can recognize when writers use ethos, pathos, and logos.

• Yes

• No

• I need more practice