SEM1 4.04 & 4.05

SEM1 4.04 & 4.05

Script

• Written text of a play, movie, radio or television broadcast

What makes up a script?

• Audio Elements

• Video Elements

• Promotional Elements

Why Use a Script?

• Communication

• Directions for event presentation staff

• Timing

• Let's participants know when to be on field/stage

• Programming

• Incorporating audio and visual elements

Considerations of Scripts

• Announcers must read the script in a smooth, professional way

• Before the event:

• Script writer and announcer should review script

• NEED TO IDENTIFY NAME AND PRONUNCIATIONS that might be hard to say

Considerations of Scripts

• Text should be clearly written

• Double-spaced

• Key points should be bold

Multiple Choice

When a sports organization employee creates a promotional script for a sports announcer to read during a pregame award ceremony, the employee should do which action?

• Include a joke in the introduction to capture the attention of the audience

• Number the copy pages in reverse chronological order

• Make sure the final copy is single-spaced and the typeface is bold

• Identify name pronunciations that might be difficult to read

4.05

Position company to acquire desired business image

Venue Attractiveness

Venue attractiveness is necessary to attract and retain attendees

Elements Contributing to Venue Attractiveness

• Facility

• Accessibility

• Parking

• Surrounding Area

• Design/Layout

• Amenities

Elements Contributing to Venue Attractiveness

• Personnel

• Sense of Security

Facility

• Building Design

• Adequate number of entrances

• Wide seats

• Modern scoreboard/Jumbotron

• Well-marked signs to facility

Design/Layout

• Respond to customer expectations for ADEQUATE FACILITIES

• Example: More female restrooms than male to alleviate long lines for female restrooms 

Design/Layout

• Traffic Patterns

• Overcrowding of traffic will cause people to not attend

• Public Transportation

• Concessions

• Parking new facility

Amenities

• Crowd pleasing concessions

• Cup holders

• Comfortable seats

Personnel

• Maintain attractiveness of venue & better the experience for attendees

• Parking Staff

• Ushers

• Ticket Sale staff

• Maintenance

• Concession staff

Security

• Venues have a responsibility to provide fans with a SAFE ENVIRONMENT 

• Venues have POLICIES FOR SECURITY

• If a facility is not secure, people will not attend to avoid a dangerous situation.

Multiple Choice

A stadium designed with more female bathrooms than male ones is responding to which customer expectation?

• Adequate facilities

• Aesthetics

• Dedication usage

• Sense of safety

Multiple Choice

When attending a sporting event, most fans expect that the facility will provide which experience?

• A learning situation

• A winning experience

• A safe environment

• An ordinary performance

Multiple Choice

Which factor is most likely to discourage people from returning to the annual fireworks show that attracts hundreds of thousands of people to the downtown area?

• Public transportation

• Nearby accommodations

• Traffic

• Parking fees

Multiple Choice

What is a primary consideration for fans who are attending a professional football game in a large city?

• Availability of parking space

• View of the city from stadium seats

• Accessibility to souvenir stands

• Surface of athletic field