
Clara Serrano
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7 Slides • 11 Questions
1
TEXT ANALYSIS
by Clara Serrano
2
WHAT IS GENRE?
A genre is a type of text, defined by its purpose and intended audience, and identified by its format, style and language.
An advertisement, a letter, an e-mail and a fairy tale are all examples of genres.
3
Purpose
There are three basic reasons why authors write. It's as easy as...
Source: https://www.crewilliams.net/authors-purpose.html
PIE!
4
Multiple Choice
What is the author's purpose?
"Dogs are the best pets. They are very loving and helpful. It's fun to teach them new tricks. You should get a dog."
Persuade
Inform
Entertain
5
Multiple Choice
What is the author's purpose?
"Sally always looked forward to winter because of the
Snowflake Festival. She loved the rides and really enjoyed
the shows."
Persuade
Inform
Entertain
6
Multiple Choice
What is the author's purpose?
A newspaper article about a winter storm....
Persuade
Inform
Entertain
7
Audience
Who will read it?
An audience is a person - or group of people - reading a text, listening to a speech, or watching something, eg an advertisement or film.
When writing a text, authors imagine an ideal reader - someone who will respond in a way that achieves the purpose of the writing.
For example, someone who visits a place of interest after reading a tourist guide designed to inform and encourage them to visit.
8
Multiple Choice
Who is most likely the target audience for a novel or short story about the old West and cowboys?
young girls who love romance
individuals who are interested in high -tech toys
people who love horses and who wear western wear
an English teacher who loves Shakespeare's sonnets
9
Multiple Choice
What is the intended audience of this advertisement?
Future buyers
A friend
A manager
A person who cooks
10
FORMAT
General format (e.g. does it have a title? What appears where on the page?)
Overall organisation (e.g. what type of information is included in each paragraph?)
11
Multiple Choice
Headings are typically ___________ than body text.
larger
smaller
12
Multiple Choice
13
Multiple Choice
What are typical layout features of an application letter?
Pictures and numbered points
Two addresses at the top, date, salutation and closing
Symbols and emojis
14
STYLE
Formal, informal or semi-formal?
15
Multiple Choice
"Is the following email informal or formal?"
Dear Great Aunt Terri,
I hope that you have been well. I am sorry to have missed your birthday, but I was glad to hear that you spent it with so many family members! I look forward to seeing you at the next family reunion.
Much love,
Your great niece
Formal
Informal
16
Multiple Choice
Which of the following is an example of an informal writing?
Business email
Scientific report
Advertising post
Academic essay
17
Multiple Select
How would you define the style of a recipe? (choose two)
Fairly formal
Polite
Concise
Direct
18
LANGUAGE
A poet might use words in the exact way they sound or in a different way (assonance), playing with initial letters of the words.
Writers may use verbs depicting motion when they want to show some kind of emergency like running or something else.
Sentence structure (e.g. complex or simple)
Grammar (e.g. do any specific tenses predominate?)
Vocabylary
READ MORE: https://www.makemyassignments.com/blog/characteristics-and-features-of-language-analysis/
TEXT ANALYSIS
by Clara Serrano
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