Reading 5

Reading 5

by kim hoang

​New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist- generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself the people, the places, and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries.

​Question 36. What is the passage mainly about?

A. The tourism in New Zealand                             B. The tourist attractions in New Zealand

C. The website for New Zealand’s tourism            D. The website of New Zealand

Question 37. The word "it" in paragraph 1 refers to ________ .

A. New Zealand’s scenic beauty                            B. campaign

C. tourism                                                               D. website

Question 38. According to paragraph 4. why did the website conduct an interview with Tana Umaga?

A. to advertise the New Zealand experience           B. to attract a lot of attention.

C. to show off the beauty of New Zealand.            D. to encourage tourists to visit New Zealand.

Question 39. The word "evaluation" in paragraph 3 is closest in meaning to ________ .

A. score                             B. result                        C. comparison               D. assessment

Question 40. Which statement is TRUE, according to the passage?

A. New Zealand is a small country, with a population of fourteen million.

B. New Zealand cuisine has made New Zealand one of the world’s biggest national brands.

C. Blockbuster films had used New Zealand’s stunning scenery as a backdrop.

D. New Zealand’s products are not about its food, people, places and experiences.

Multiple Choice

Question 36. What is the passage mainly about?

• The tourism in New Zealand   

• The tourist attractions in New Zealand

• The website for New Zealand’s tourism    

• The website of New Zealand

Multiple Choice

Question 37. The word "it" in paragraph 1 refers to ________ .

A. New Zealand’s scenic beauty                            B. campaign

C. tourism                                                               D. website

• A

• B

• C

• D

Multiple Choice

Question 38. According to paragraph 4. why did the website conduct an interview with Tana Umaga?

• to advertise the New Zealand experience  

• to show off the beauty of New Zealand.

• to attract a lot of attention.

• to encourage tourists to visit New Zealand.

​Theo đoạn 4. tại sao trang web thực hiện một cuộc phỏng vấn với Tana Umaga?

A. để quảng cáo trải nghiệm New Zealand   B. để thu hút nhiều sự chú ý.

C. để thể hiện vẻ đẹp của New Zealand.       D. để khuyến khích khách du lịch đến thăm New Zealand.

Thông tin ở đoạn cuối : “To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga”

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Để truyền tải những trải nghiệm ở New Zealand, trang web cũng cung cấp các tính năng liên quan đến những người và địa điểm nổi tiếng. Một trong những cuộc phỏng vấn nổi tiếng nhất là cuộc phỏng vấn với cựu đội trưởng đội bóng bầu dục New Zealand All Blacks Tana Umaga

Fill in the Blanks

Question 39. The word "evaluation" in paragraph 3 is closest in meaning to

.

A. score           B. result           C. comparison D. assessment

Multiple Choice

Question 40. Which statement is TRUE, according to the passage?

• New Zealand is a small country, with a population of fourteen million.

• New Zealand cuisine has made New Zealand one of the world’s biggest national brands.

• Blockbuster films had used New Zealand’s stunning scenery as a backdrop.

• New Zealand’s products are not about its food, people, places and experiences.

​“Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop.."

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Tạm dịch: Một đặc điểm khác thu hút nhiều sự chú ý là một cuộc hành trình tương tác qua một số địa điểm được chọn cho các bộ phim bom tấn đã sử dụng phong cảnh tuyệt đẹp của New Zealand làm bối cảnh

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​Từ vựng

​Blockbuster film: phim bom tấn

​stunning scenery: phong cảnh hùng vĩ