Mass media

Mass media

By Ilona Sprice

Definition

In your opinion, what is mass media?

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Open Ended

Mass media is.........

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Mass media refers to media technologies used to disseminate information to a wide audience.

The key function of mass media is to communicate various messages through television, movies, advertising, radio, the internet, magazines, and newspapers.

Multiple Choice

Which is NOT the means of mass media?

• tv

• your friend

• youtube channel

• radio

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Media can be broadly classified into two types: Electronic Media and Print Media . The names print media and electronic media depend on the different technologies these media use.

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​​Media has strong links with:

• Technology

• Money (Big Business)

• Democracy

Subject | Subject

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Poll

Do you think there is such thing an independent media?

• definitely yes

• maybe

• no way

• well....

Open Ended

What do you think influences mass media the most : big businesses, tech giants or politicians?

​Revenue for media

Advertising is the major source of revenue for mass media.

• Advertisement in the mass media: During news, cricket match and serials etc. 

• Advertisement in print media: Newspapers also carry a lot of advertisements which are a source of revenue for them. For example; advertisements of housing projects, cars, offers in supermarkets.

• Endorsement : the fact of a famous person appearing in an advertisement saying that they use and like a product​

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Open Ended

Who is your favourite influencer?

Freedom of speech vs censorship

​Fake news

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​Who lies? Who to trust?

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​propoganda

Open Ended

Do you agree that all news is a form of manipulation?

What is the purpose of mass media?

Subject | Subject

influence

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Multiple Choice

What is the main purpose of mass media?

• to entertain

• to brainwash

• to educate

• to communicate specific messages

Open Ended

Where do you get the news?

Is there a difference who owns the media?

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Name media supported by Trump / Biden

​How does mass media influence people?

Subject | Subject

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NEWSCOMPARE

You can open this webpage in a new tab.

Copy link

Open in new tab

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​What is agenda setting?

Open Ended

What is agenda?

Setting of Agenda by Media​

Media creates public opinion in a democracy. It can build up public opinion in favour or against any issue. It is done to divert from real issues like economic growth, unemployment, poverty etc. Instead of highlighting public issues, it concentrates on other things like movies, gossips, comedy etc. Gaslighting.

Subject | Subject

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​- Name of Author