Marketing Assessment feedback

Marketing Assessment feedback

By Rob Mortimer

Multiple Choice

Social media includes:

• websites

• facebook and twitter

• both of these

General feedback

Some high scores, some holes in knowledge and misunderstandings - market segments, primary and secondary reserach.

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Some very good attempts at 7 markers, even if other parts of the paper were not quite so good.

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Important thing is that you learn from this!​

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​https://www.youtube.com/watch?v=ZUOCx1iO8gI

Multiple Choice

Market segmentation can be split into the following:

• the type of promotion a business uses

• segments such as gender, age

• the prices a business charges

• all of these

Multiple Choice

Which is not an example of market segmentation?

• age

• gender

• income

• affordable prices

Multiple Choice

Segmentation of a market is done to help with:

• targeting advertising more accurately

• increasing the amount of products being made

• improving the quality of goods being made

• making sure that workers are happy at work

Based on the previous quiz - what is the market segmentation for Clipz (how would you apply this)

CLIPZ LTD

Clipz Ltd is a business that sells hair clips and accessories in high street shops across the UK. Its main target audience is girls from 8 to 16 years old. Prices are affordable and range from 49p, up to £9.99. Clipz Ltd carries out a range of market research and is fully aware that trends and fashions in this market change quickly. Clipz currently promotes itself using posters in their own shop windows and special offers such as ‘3 for 2’. Clipz Ltd buy the products for their shops from a range of suppliers, including a factory in Scotland called Scot Hair Ltd.

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Explain the benefit of market segmentation to Clipz Ltd. Use the information you have read on Clipz to help. (3 marks)

1 mark knowledge, 1 mark analysis, 1 mark application​

CLIPZ LTD

Clipz Ltd is a business that sells hair clips and accessories in high street shops across the UK. Its main target audience is girls from 8 to 16 years old. Prices are affordable and range from 49p, up to £9.99. Clipz Ltd carries out a range of market research and is fully aware that trends and fashions in this market change quickly. Clipz currently promotes itself using posters in their own shop windows and special offers such as ‘3 for 2’. Clipz Ltd buy the products for their shops from a range of suppliers, including a factory in Scotland called Scot Hair Ltd.

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Make notes on the drawbacks

​Drawbacks

Make notes on the benefits of primary research

Benefits

Primary Research

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