Market segmentation Gr10-Wk2-P1

Poll

Businesses segment their market by countries or locations to better serve customers needs.

• True

• False

Poll

TOYOTA has 3 factories:

Mexico- South Africa- Japan

They have these 3 locations to serve different customers' needs.

• Geographic segmentation

• Demographic segmentation

Poll

Nike sells football , tennis shoes and hiking shoes.

• Geographic segmentation

• Demographic segmentation

Multiple Choice

Demographic Segmentation is about dividing customers by:

• gender

  الجنس

• income

  الراتب

• interest

  الميول

• all of the above

Poll

Chevrolet is offering the:

Corvette 371,666 AED

Camaro 162,300 AED

This is an example of segmentation by:

• Region

• income

  الراتب

• gender

  الجنس

• age