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Unit 5 - Role & Types of Promotion

Unit 5 - Role & Types of Promotion

Assessment

Presentation

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Linda Pchelka

Used 2+ times

FREE Resource

26 Slides • 21 Questions

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Multiple Choice

What is promotion in the marketing mix?

1

Distribution

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Pricing

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Communication

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Product

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Multiple Choice

What is promotion often referred to as for companies promoting images or ideas?

1

Sales promotion

2

Advertising

3

Product distribution

4

Marketing communication

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Multiple Choice

Who uses promotion as a marketing function?

1

Only businesses selling goods

2

Only government agencies

3

Only special interest groups

4

Any organization that has something to sell

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Multiple Choice

What is the main focus of promotion for businesses that sell services?

1

Reducing competition

2

Convincing customers to buy their services

3

Building relationships with suppliers

4

Informing about product features

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Multiple Choice

Which of the following is NOT a characteristic of effective promotional communication?

1

Persuasive

2

Random

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. Relevant

4

Coordinated

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Multiple Choice

What is a potential drawback of many promotion methods?

1

Costs can add up quickly

2

Increased customer satisfaction

3

Lower advertising costs

4

Increased social media presence

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Multiple Choice

All of the following are benefits of promotion except…..

1

Increased production costs

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Increased sales

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Customer loyalty

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Brand awareness

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Multiple Choice

What can be a potential benefit for the economy through effective promotion?

1

Reduced employment opportunities

2

Lower customer satisfaction

3

Decreased brand awareness

4

Increased support for mass media

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Multiple Choice

What is one way companies use promotion to remind customers of their existence?

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By reducing prices

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Through deceptive advertising

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Installing billboards with logos

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Lowering product quality

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Multiple Choice

What does persuasive promotion aim to achieve?

1

Increased employment opportunities

2

Reduced customer satisfaction

3

Building relationships with suppliers

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Stimulating action in customers

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Multiple Choice

What is the primary focus of promotion for companies that promote images or ideas?

1

Reducing competition

2

Informing about service benefits

3

Affecting public perception

4

Persuading customers to buy goods

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Multiple Choice

What are some of the promotional tools that marketers use to communicate with customers?

1

Distribution and pricing

2

Product and place

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Advertising and publicity

4

Branding and packaging

32

Multiple Choice

All of the following are objectives of product promotion except…..

1

Inform customers about noncontroversial issues

2

Inform about product features

3

Inform where a product can be purchased

4

Build reputation

33

Multiple Choice

What does primary product promotion aim to stimulate?

1

Demand for a specific product's brand

2

Demand for an entire class of goods or services

3

Distribution channels

4

Customer dissatisfaction

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Multiple Choice

What is the focus of secondary product promotion?

1

Stimulate demand for a specific product’s brand

2

Encourage interest and inquiries

3

Inform customers about the company’s name

4

Create excitement and motivate retailers

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Multiple Choice

What are the three kinds of institutional promotion?

1

Product service, public relations, and patronage

2

Public service, public relations, and promotional

3

Public service, public relations, and patronage

4

Primary, secondary, and tertiary

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Multiple Choice

What is the primary goal of public relations promotions?

1

Selling products

2

Creating awareness for a brand

3

Dealing with issues related to the company or its products

4

Encouraging interest and inquiries

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Multiple Choice

What does institutional promotion not attempt to do?

1

Create a certain image of a company in the customer’s eyes

2

Manipulate customer perceptions

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Build reputation for a product

4

Sell a good or service

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Multiple Choice

How are mass communication media supported?

1

By reducing promotional spending

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By partially or entirely supported by promotional spending

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By manipulating customer perceptions

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By decreasing business activity

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Multiple Choice

How do consumers benefit from promotional activities?

1

By becoming less informed and educated

2

By reducing media support

3

By decreasing consumption

4

By becoming better informed and more educated about their purchases

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Multiple Choice

All of the following are potential disadvantages of promotional activities except….

1

Manipulative practices

2

Reducing economic growth

3

Deceptive promotions

4

Playing on people’s fears

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