Unit 5 - Role & Types of Promotion

Multiple Choice

What is promotion in the marketing mix?

• Distribution

• Pricing

• Communication

• Product

Multiple Choice

What is promotion often referred to as for companies promoting images or ideas?

• Sales promotion

• Advertising

• Product distribution

• Marketing communication

Multiple Choice

Who uses promotion as a marketing function?

• Only businesses selling goods

• Only government agencies

• Only special interest groups

• Any organization that has something to sell

Multiple Choice

What is the main focus of promotion for businesses that sell services?

• Reducing competition

• Convincing customers to buy their services

• Building relationships with suppliers

• Informing about product features

Multiple Choice

Which of the following is NOT a characteristic of effective promotional communication?

• Persuasive

• Random

• . Relevant

• Coordinated

Multiple Choice

What is a potential drawback of many promotion methods?

• Costs can add up quickly

• Increased customer satisfaction

• Lower advertising costs

• Increased social media presence

Multiple Choice

All of the following are benefits of promotion except…..

• Increased production costs

• Increased sales

• Customer loyalty

• Brand awareness

Multiple Choice

What can be a potential benefit for the economy through effective promotion?

• Reduced employment opportunities

• Lower customer satisfaction

• Decreased brand awareness

• Increased support for mass media

Multiple Choice

What is one way companies use promotion to remind customers of their existence?

• By reducing prices

• Through deceptive advertising

• Installing billboards with logos

• Lowering product quality

Multiple Choice

What does persuasive promotion aim to achieve?

• Increased employment opportunities

• Reduced customer satisfaction

• Building relationships with suppliers

• Stimulating action in customers

Multiple Choice

What is the primary focus of promotion for companies that promote images or ideas?

• Reducing competition

• Informing about service benefits

• Affecting public perception

• Persuading customers to buy goods

Multiple Choice

What are some of the promotional tools that marketers use to communicate with customers?

• Distribution and pricing

• Product and place

• Advertising and publicity

• Branding and packaging

Multiple Choice

All of the following are objectives of product promotion except…..

• Inform customers about noncontroversial issues

• Inform about product features

• Inform where a product can be purchased

• Build reputation

Multiple Choice

What does primary product promotion aim to stimulate?

• Demand for a specific product's brand

• Demand for an entire class of goods or services

• Distribution channels

• Customer dissatisfaction

Multiple Choice

What is the focus of secondary product promotion?

• Stimulate demand for a specific product’s brand

• Encourage interest and inquiries

• Inform customers about the company’s name

• Create excitement and motivate retailers

Multiple Choice

What are the three kinds of institutional promotion?

• Product service, public relations, and patronage

• Public service, public relations, and promotional

• Public service, public relations, and patronage

• Primary, secondary, and tertiary

Multiple Choice

What is the primary goal of public relations promotions?

• Selling products

• Creating awareness for a brand

• Dealing with issues related to the company or its products

• Encouraging interest and inquiries

Multiple Choice

What does institutional promotion not attempt to do?

• Create a certain image of a company in the customer’s eyes

• Manipulate customer perceptions

• Build reputation for a product

• Sell a good or service

Multiple Choice

How are mass communication media supported?

• By reducing promotional spending

• By partially or entirely supported by promotional spending

• By manipulating customer perceptions

• By decreasing business activity

Multiple Choice

How do consumers benefit from promotional activities?

• By becoming less informed and educated

• By reducing media support

• By decreasing consumption

• By becoming better informed and more educated about their purchases

Multiple Choice

All of the following are potential disadvantages of promotional activities except….

• Manipulative practices

• Reducing economic growth

• Deceptive promotions

• Playing on people’s fears