SWOT & PESTLE Analysis

Categorize

Options (19)

Strong leadership

Innovative technology

Skilled workforce

Robust financial position

Limited market presence

High employee turnover

Outdated technology

Dependence on a single supplier

Weak brand recognition

Market expansion

New product development

Strategic partnerships

Emerging technologies

Increased demand for services

Intense competition

Economic downturn

Regulatory changes

Cybersecurity risks

Supply chain disruptions

Put the options in the correct category to create a SWOT analysis

Strength

Weakness

Opportunity

Threat

Multiple Choice

What does S stand for in SWOT?

• small

• strong

• strengths

• slow

Multiple Choice

What does O in SWOT stand for?

• open

• only

• opportunities

• open-minded

Multiple Choice

What does T in SWOT stand for?

• true

• threats

• trade

• troubles

Multiple Choice

Which elements are INTERNAL (inside the business)?

• opportunities and threats

• strengths and weaknesses

• strengths and opportunities

• weaknesses and threats

Multiple Choice

Which elements are EXTEARNAL (outside of the business)?

• weaknesses and strengths

• opportunities and strengths

• opportunities and threats

• strengths and weaknesses

Draw

Create a SWOT of yourself! List at least two factors under each category.

Dropdown

SWOT analysis focuses on​

Select answer

factors while PESTLE analysis focuses on​

Select answer

factors.​ ​

Multiple Choice

What does the 'P' in PESTLE stand for?

• Professional

• Political

• Public

• Personal

Multiple Choice

Which of the following is NOT a factor in PESTLE analysis?

• Financial

• Technological

• Economic

• Legal

Multiple Choice

What is the main purpose of a PESTLE analysis?

• To analyze internal factors

• To assess financial health

• To study key external factors

• To evaluate employee performance

Multiple Choice

Which factor in PESTLE analysis includes cultural norms and expectations?

• Political

• Economic

• Sociological

• Technological

Multiple Choice

What does the 'E' in PESTLE stand for when referring to environmental factors?

• Ethical

• Educational

• Economic

• Environmental

Multiple Choice

Which of the following is an advantage of PESTLE analysis?

• It is a complex framework

• It encourages internal thinking

• It helps anticipate future business threats

• It focuses only on current trends

Multiple Choice

What should be done after gathering information for a PESTLE analysis?

• Collect more data

• Analyze the findings

• Ignore the findings

• Jump to conclusions

Multiple Choice

Which of the following is a disadvantage of PESTLE analysis?

• It is a simple framework

• It can lead to 'paralysis by analysis'

• It encourages strategic thinking

• It helps spot business opportunities

​It's Your Turn!

​Use the handouts to create a SWOT and PESTLE analysis of a well-known company (but not Apple).