Rhetorical Devices: Ethos, Pathos, and Logos

Ethos, Pathos, Logos

By Dana Dupont

Learning Target: We are learning how to trace an argument so we can write an argument essay.

Success Criteria: Do I understand the power of persuasion? ​

​Some text here about the topic of discussion.

The Power of Persuasion

There are three ways to successfully persuade or convince a reader to believe your view point. The persuasion techniques are called ethos, pathos, and logos. In writing, it is important to use all three, but today, we will break them down individually.

So, what are Ethos, Pathos, and Logos?

Ethos, Logos, Pathos

​A Good Argument

Stays focused

Uses logic/reasoning (Logos)

Uses credible or reliable evidence​ (Ethos)

Doesn't get overly emotional (Pathos)​

Some text here about the topic of discussion

The power of persuasion...

Directions:

​On the next few slides you will see commercials, and you must determine which persuasive technique is being used.

• Uses logic/reasoning (Logos)

• Uses credible or reliable evidence​ (Ethos)

• Appeals to emotions (Pathos)​

Some text here about the topic of discussion

Multiple Choice

Which persuasion technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasion technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasion technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasion technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasion technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasion technique is being used?

• Ethos

• Pathos

• Logos

The power of persuasion...

Directions:

​On the next few slides you will see pictures, and you must determine which persuasive technique is being used.

• Uses logic/reasoning (Logos)

• Uses credible or reliable evidence​ (Ethos)

• Appeals to emotions (Pathos)​

Some text here about the topic of discussion

Multiple Choice

Which persuasive technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasive technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasive technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasive technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasive technique is being used?

• Ethos

• Pathos

• Logos

Multiple Choice

Which persuasive technique is being used?

• Ethos

• Pathos

• Logos

The power of persuasion...

Directions:

​Apply what you have learned.

On the next slide you will see side by side arguments. We need to decide which one is stronger and why. ​

Some text here about the topic of discussion

​​Read both arguments and decide which one is stronger and why? On the next slide you will be asked to write your response

​

​Replace this with your body text.

​Duplicate this text as many times as you would like.

Have a nice day. Happy teaching!

​​Subheader

Open Ended

Which argument is stronger? Why?

​​Read both arguments and decide which one is stronger and why? On the next slide you will be asked to write your response

​

​Replace this with your body text.

​Duplicate this text as many times as you would like.

Have a nice day. Happy teaching!

​​Subheader

Open Ended

Which argument is stronger? Why?

Poll

How confident do you feel using ethos, pathos, and logos?

• Very Confident

• Somewhat Confident

• Not Really Confident

• Not Confident