NIVELAMENTO

Open Ended

In your opinion, how can marketing influence the success of a business or organization?

Multiple Choice

Why is understanding marketing important for professionals in administration?

• It helps in managing finances better

• It enhances the ability to promote and sell products or services

• It is only useful for large companies

• It is not relevant to administration

Multiple Choice

What is the main objective of this lesson as indicated in the first image?

• To review previous content

• To introduce new content

• To level the contents

• To take a test

Open Ended

Why is it important to review and level content at the beginning of a new trimester?

Multiple Choice

Based on images 2 and 3, what is the purpose of welcoming students to the 2nd trimester?

• To start a new subject

• To level certain contents

• To review for exams

• To introduce new teachers

Multiple Choice

How will the content leveling activity be conducted according to the fourth image?

• Through a written test

• Through a group discussion

• Through a game with questions and answers

• Through a project presentation

Fill in the Blank

What is the main question posed to students in the fifth image regarding their knowledge?

Multiple Choice

What is Marketing?

• Venda do mercado

• Mercado em Movimento

• Mercado em sintonia

Fill in the Blank

What does the term 'marketing' literally mean based on the breakdown 'MARKET + IN'?

Multiple Choice

According to the American Marketing Association (AMA), what is the main focus of marketing?

• Creating, communicating, delivering, and exchanging offers that have value for customers and society

• Selling products to as many people as possible

• Making advertisements to attract attention

• Lowering prices to beat competitors

Multiple Choice

Which of the following best represents the main concern of Marketing 3.0?

• The need to sell a product

• The need to satisfy consumers

• The need to make the world a better place

• The need to increase profits

Multiple Select

According to the evolution of marketing by Philip Kotler, which stage is focused on making the world a better place?

• Marketing 1.0

• Marketing 2.0

• Marketing 3.0

• Marketing 4.0

Fill in the Blank

According to Boone (2011), a product is a set of symbolic, physical, and service attributes designed to satisfy the ___ and desires of a consumer.

Open Ended

Explain why it is important for a product to have a differentiating factor to motivate consumers to purchase it.

Multiple Choice

According to Boone (2011), what is a product?

• A set of symbolic, physical attributes and services designed to satisfy consumer needs and desires.

• Only physical goods sold in stores.

• A service provided by a company.

• A marketing strategy.

Multiple Choice

What is marketing planning?

• The effort to base and define which actions should be taken.

• The effort to base and define which sales are made.

• The effort to base and define which companies will succeed or not.

• The effort to create advertisements for products.

Multiple Select

Which of the following are objectives of marketing planning?

• Achieving a company’s goals.

• Defining actions to be taken.

• Focusing only on product sales.

• Relating to a brand as a whole.

Fill in the Blank

Marketing planning is the effort to base and define which ___ should be taken by a company to achieve its objectives.

Open Ended

Based on the references provided, discuss the importance of using multiple sources when studying marketing concepts.

Open Ended

After reviewing the support material for teachers (RCO+ aulas), what questions do you still have about the content or how it can be applied in your classroom?

Open Ended

What is one key concept you learned today about the introduction to marketing in administration?

Multiple Choice

What is the main objective of the cooperation between UNESCO and the Secretaria de Estado da Educação e do Esporte do Paraná as described in the publication?

• To bring innovative management solutions to the public education network of Paraná for the improvement of student learning.

• To promote sports activities in Paraná.

• To establish new legal boundaries for Paraná.

• To create new educational institutions in Paraná.