AI & Ethics

Open Ended

How can the use of AI in marketing both enhance customer experiences and raise ethical concerns?

Multiple Choice

The situation highlights the ethical principle of intellectual property because ____.

• it allows anyone to claim ownership of any work.
• it involves the protection of creators' rights over their original works.
• it promotes unrestricted access to all creative works.
• it encourages the sharing of ideas without credit.

Open Ended

Reflecting on today's lesson about AI and its presence in everyday platforms, what is one question you still have or something you would like to know more about regarding AI in your daily life?

Multiple Choice

The ethical aspects interact to shape the responsible use because ____.

• they provide a framework for evaluating the implications of actions.
• they prioritize profit over social responsibility.
• they focus solely on legal compliance.
• they eliminate the need for ethical considerations.

Multiple Choice

How do these ethical aspects interact to shape the responsible use of AI in society?

• Ethical aspects are irrelevant to AI use.
• Transparency is not necessary for AI systems.
• Ethical aspects shape responsible AI use by ensuring fairness, accountability, transparency, and privacy.
• AI should prioritize profit over ethical considerations.

Multiple Choice

Why is Data Privacy crucial in AI?

• Data privacy is irrelevant in AI development.
• Data privacy only affects large corporations, not individuals.
• Data privacy is only important for financial data.
• Data privacy is essential in AI to protect personal information and maintain trust.

Open Ended

Should SmartBuy or the original artists have rights to the artwork and music generated by the AI? Explain your reasoning.

Multiple Choice

Data privacy is crucial in AI because _______.

• it enhances the speed of AI processing.
• it reduces the cost of AI development.
• it increases the amount of data available for AI training.
• it protects individuals' personal information from unauthorized access and misuse.

Multiple Choice

SmartBuy's approach to using AI raises significant ethical concerns because _______.

• it enhances decision-making efficiency.
• it guarantees data security and user privacy.
• it eliminates all forms of bias in AI systems.
• it may lead to biased decision-making and privacy issues.

Multiple Choice

What could happen if an AI tool used for hiring jobs treats some groups of people more fairly than others?

• It could lead to systemic bias and discrimination against less favored groups.
• It could improve diversity in hiring practices.
• It might enhance the overall quality of candidates.
• It could lead to a more efficient hiring process.

Multiple Choice

AI significantly influences creative works and the concept of ownership by______.

• transforming the understanding of authorship and ownership in creative industries.
• restricting access to creative tools for artists
• eliminating the need for copyright laws
• reinforcing traditional views of ownership in art

Open Ended

What ethical considerations might arise from the use of AI in this marketing campaign?

Multiple Choice

This scenario is an ethical concern because _____.

• it is a common practice in the industry.
• it promotes ethical behavior.
• it has no impact on stakeholders.
• it may cause harm or violate ethical principles.

Multiple Choice

A company collects user data to improve its AI services. What is a primary ethical concern

associated with this practice?

• User privacy and consent.
• Faster AI processing speeds.
• Enhanced user experience.
• Increased data storage costs.

Open Ended

Should Hector’s fitness app be permitted to share his health data with advertisers? Explain your reasoning.

Open Ended

Is the AI program making fair decisions in recommending students for advanced classes? Explain.

Open Ended

What common features do these AI-powered platforms (like TikTok, Spotify, Alexa, and YouTube) share that enhance your user experience?

Multiple Choice

When a company uses someone’s artwork in an AI-generated image without permission, it

may be violating _________.

• trademark laws
• intellectual property

• patent laws
• privacy regulations

Multiple Choice

Which of the following examples raise ethical concerns about AI in marketing?

• Increased customer satisfaction
• Enhanced product visibility
• Improved brand loyalty
• Manipulation of consumer behavior, invasion of privacy, and biased targeting.

Multiple Choice

A startup uses an AI tool that scrapes data from social media profiles to tailor advertisements.

Some users express concern that their data is being used without consent. Which ethical

principle is at stake?

• User autonomy
• Transparency in advertising
• Data privacy
• Informed consent

Multiple Choice

A school district is deciding whether to adopt an AI tool that personalizes learning using

students' academic and behavioral data. What is the most important ethical consideration the

school should address before using the tool?

• Effect on standardized test scores.
• Potential for increased teacher workload.
• Data privacy and security of students' information.
• Cost of implementing the AI tool.