SEM1 2.01 2022

Open Ended

Why do you think companies invest in event marketing to promote their products or causes?

Multiple Choice

What makes event marketing a unique experience for participants or spectators?

• It is produced and consumed at the same time

• It is only available online

• It does not involve live activities

• It is only for sports events

Multiple Choice

Which of the following is NOT typically considered a corporate event?

• Trade show

• Team building

• Wedding

• Conference

Multiple Select

Which of the following are examples of private events?

• Weddings

• VIP events

• Birthdays

• Anniversaries

Multiple Choice

Public events often include which of the following?

• Family reunions

• Concerts

• Team building

• Weddings

Open Ended

Explain how event marketing can help a company expand its reach and drive revenue.

Multiple Choice

Which of the following is an example of sport media?

• Football

• Baseball game broadcasted on the radio

• Golf

• Personal training

Fill in the Blank

Hiring a personal trainer for your sport is an example of ___ training.

Multiple Choice

Which of the following best describes a 'goods product' in the context of sports products?

• An experience you can participate in

• A manufactured item like equipment or clothing

• A perishable event

• A facility where sports are held

Multiple Choice

What is the main difference between a 'goods product' and a 'service product' in sports?

• Goods products are intangible, while service products are tangible.

• Goods products are tangible and manufactured, while service products are experiences and intangible.

• Goods products are perishable, while service products are not.

• Goods products are only for athletes, while service products are for fans.

Open Ended

Explain how the sports industry provides products that are different for each consumer. Give an example to support your answer.

Fill in the Blank

Fill in the blank: In most cases, sports products are produced and ___ at the same time because they are activities or games.

Multiple Select

Which of the following are categories of sport consumers?

• Spectators

• Participants

• Sponsors

• All of the above

Open Ended

Distinguish between organized and unorganized sport participants, providing examples of each.

Multiple Choice

Which of the following best describes the relationship between the growth and marketing of the sports industry?

• Marketing makes sports products more popular, leading to increased sales and profits.

• Sanctioning bodies decrease marketing opportunities for sports products.

• Growth in the sports industry reduces the need for marketing.

• Marketing and growth in the sports industry are unrelated.

Fill in the Blank

Event marketing involves designing and developing a live themed activity, occasion, display or exhibit to promote a product, cause, or ___.

Open Ended

How would you summarize the key characteristics of event marketing based on what you learned today?

Open Ended

Explain how the development of sport marketing benefits individuals, local communities, and society as a whole.