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Marketing Unit 1

Authored by Anonymous Anonymous

Life Skills

9th - 12th Grade

Used 77+ times

Marketing Unit 1
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41 questions

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1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What does the selling function involve that makes it so important?

Setting high prices
Displaying products
Contacting customers
Obtaining feedback from vendors

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

Channel management

Product/Service management

Selling

Promotion

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

Pricing

Promotion

Production

Distribution

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

Channel management

Product/Service management

Selling

Promotion

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

Marketing research

Advertising

Public relations

Product management

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is at the center of all marketing activities?

Math
Technological know-how
Purchasing
Communication

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What marketing career involves determining why customers do what they do?

Advertising
Distribution/Warehousing
Sales
Marketing research

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