Marketing Unit 1

What does the selling function involve that makes it so important?

• Setting high prices
• Displaying products
• Contacting customers
• Obtaining feedback from vendors

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

• Channel management

• Product/Service management

• Selling

• Promotion

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

• Pricing

• Promotion

• Production

• Distribution

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

• Channel management

• Product/Service management

• Selling

• Promotion

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

• Marketing research

• Advertising

• Public relations

• Product management

What is at the center of all marketing activities?

• Math
• Technological know-how
• Purchasing
• Communication

What marketing career involves determining why customers do what they do?

• Advertising
• Distribution/Warehousing
• Sales
• Marketing research

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Marketing research

• Product management

• Advertising

• Channel management

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. How is the business segmenting the market?

• By geographics

• By psychographics

• By demographics

• By behavior

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

• Product

• Price

• Promotion

• Place